Month: January 2019

Using Podcasting Within Your Digital Content Marketing Strategy

Interview with Patrick Jebber of MONSTERS Unlimited By Chris Karel In 2012, Patrick launched the Speaking Human podcast with his MONSTERS Communications Director, Shad Connelly. The idea behind the podcast was simple: eliminate industry jargon and mumbo jumbo to focus on the human side of marketing—highlighting all the amazing creativity, innovation, insight, humor, and joy Read More…

Dream Less, Do More: 2019 Marketing Predictions

By: Sarah Steimer We’re closing the book on a decade ​marked by digital marketing trends, influencers and AI. This final year of the 2010s means less dreaming and more implementing. OPPORTUNITY Knowledge-building The largest percent change (8% increase) in marketing knowledge investments in the prior 12 months was in developing new marketing knowledge and capabilities. RISK Not sharing the Read More…

How to Design Strong Case Studies

By: Sarah Steimer A well-crafted case study can showcase a mindful marketing strategy Reflection is hip right now. Personal and professional mindfulness trends hype the benefits of contemplating and celebrating. For some, the act of reflection might mean meditation or journaling. For marketers, reflection often means building a case study.​​ The goal of case studies may Read More…