Figuring out what makes a successful marketing team is no easy venture—especially one that can keep up with the times.
But here at DigitalMarketer, we’re pretty sure we’ve cracked the code.
The marketing industry as we know it has changed drastically over the past few years, and in order to remain successful, the modern marketing team must be willing to adapt. This is why we spent 3 years of intensive study trying to figure out how to construct our team as efficiently as possible.
The Role of a Marketing Team
In order to build a successful marketing team, we have to have a reason to build one in the first place. So your team needs to have a greater purpose that it pushes toward. Regardless of their role, every team member needs to contribute to this common goal.
In the world of marketing, that purpose and goal is to drive prospects through each stage of the customer journey. But what does that look like?
Stages of the Customer Journey
The customer value journey starts with awareness. The very first job you have as a marketer (or your marketing team has) is to make sure your ideal customer knows that you exist. This is why it’s so important to encourage your marketing team to foster that awareness in potential clients.