Meet Our Board
Someone’s got to steer this ship, and we’re blessed to have a team of passionate professionals at the helm. Consisting of corporate champs and agency adepts alike, the AMA Northeast Ohio Chapter’s Board of Directors has the breadth of expertise and the wealth of experience to know what the diverse Northeast Ohio marketing community needs to succeed.
Want to get to know someone better? Reach out! We’re all family here.
2019-2020 BOARD OF DIRECTORS
Courtney McIntyre joined AMA NEO in 2015 and has been an active member of the AMA NEO Board for four years years. Courtney previously held the role of VP of Membership for 2 terms before moving into the President-Elect role and is now our 2019-2020 AMA NEO Chapter President. She is also the national marketing leader for the Security, Privacy and Risk group at RSM US LLP, a global provider of audit, tax and consulting services. Prior to her current role, Courtney managed the marketing team at SecureState, a Cleveland-based management consulting firm focused on cybersecurity. She may be a little shy at first, but she loves to meet new people and help introduce them to the wonderful world of the AMA and all that our chapter has to offer. In her spare time, she enjoys spending time with her husband and dogs, horseback riding, live music, craft beer, and traveling to new places.
Contact Info: CourtneyM@amaneo.org
Kasey Crabtree is a long-serving Board member who is willing to admit she has “caught the AMA fever”. “I am not the biggest joiner of groups, but from the first time I attended one of AMA’s National Summits for chapter leaders, I was duly impressed. I said to myself, ‘I want to be a part of THIS organization in a BIG way!’ and I haven’t looked back since.” Kasey has most recently been our President; prior to that she was VP of Culture & Community and spent two years as queen of Programming where she developed and executed upon the “5 Star Event concept”—featuring hot speakers, companies, topics, venues and food. She is currently both Immediate Past President and President-Elect – an odd combination. Kasey and current President Courtney McIntyre are working together on a 3-year plan to strengthen and solidify our chapter for the future, with the chapter’s blessing. Been around Cleveland for a while? You may also recognize Kasey from her decade spent as an on-air personality with 98.5 WNCX. She is still a big music fan, and loves growing her collection of cowboy boots and Kate Spade purses! Have ideas for how we could better build bonds in the Northeast Ohio marketing community? Kasey is your girl!
Past President/VP of Membership
Madeline Shepherd has been an active AMA NEO Board Member for five years and is our current VP of Membership. She is also Project Manager/Writer for Tri-C JazzFest & Creative Arts at Cuyahoga Community College. Oh, and she’s probably the most outgoing person you’re ever going to meet, so you may as well say “Hi” at our next chapter event… She’ll find you either way. Her passion for connecting with new people and knowledge of the organization make her a great fit to be the go-to person for our members. If you ever have a question about membership, she’s your gal. Born and raised in Northeast Ohio, Madeline is enthusiastic about Cleveland sports, loves visiting art museums and is an avid golfer. And, she’s an aspiring hipster, so don’t be afraid to crack open a PBR in her presence… just bring two!
Contact Info: MadelineS@amaneo.org
Sr Director of Programming
Veronica Blue joined AMA NEO in 2017, and quickly became involved as a volunteer. She joined the AMA NEO board in 2018 as Sr. Director of Programming – a role that fits perfectly with her background of fifteen years in corporate sales & marketing for Marriott International and InterContinental Hotels Group. With her experience in the hospitality industry, her goal as a board member is to produce events that are not only educational, but also innovative, engaging and memorable.
When Veronica is not volunteering with AMA NEO, she works as Director of Search Engine Marketing for Dynamics Online in Beachwood. She’s also the founder and president of VERB Digital Media, a boutique agency that provides enterprise SEO services to companies across the country. Veronica loves to travel, and she’s passionate about fitness and nutrition – talking to friends and family every chance she gets about how a healthy lifestyle can improve overall quality of life. She is a native Clevelander who has lived in some pretty cool places including New Orleans, San Diego, and Atlanta. Ultimately, it was her love for northeast Ohio that brought her back in 2013 – and today, she lives in Cleveland Heights with her daughter, a senior at Kent State University.
Contact Info: VeronicaB@amaneo.org
VP of Programming
Andy has over 13 years’ experience as a marketing strategy professional including print, digital, social media, SEM and SEO, event sponsorship and video. He is currently the Director of Business Development at Think Media Studios in Mayfield Heights where he has, over the past five years, successfully and strategically grown new business for a company that provides the highest quality video production for regional and national clients.
Contact Info: AndyH@amaneo.org
VP of Talent Management
Danielle Drake is a native of Buffalo, NY and graduated from the State University of New York at Buffalo with a BA in Communication and a certificate in Linguistics. She spent almost a decade in the fields of marketing, sales and corporate training in financial service companies and both commercial and residential real estate before moving to Cleveland OH in late 2008. From 2011-2019 she worked in the non-profit sector and obtained an advanced TESOL certificate from Cambridge University and was an ESOL Instructor before moving into in a number of management positions.
She managed tutoring and mentorship programs, community outreach and education, development and fundraising. She was the Public Affairs Chairperson for the Refugee Services Collaborative of Cleveland for 4 years and served on the housing committee and the refugee advisory council. During this time Ms. Drake traveled the country speaking at conferences including the National Refugee and Immigrant Integration Conference, Welcoming Economies, Ohio TESOL and more.
She is currently working as an Associate at Manchester RBG, a Business Advisory Firm, and works with clients on marketing and communication, human resources, strategic planning, company culture and nonprofit partnerships.
She volunteers as a mentor to a refugee family, is on the board of the Northeast Ohio Chapter of the American Marketing Association Cleveland. She will graduate with her Masters in Nonprofit Administration from John Carroll University in May 2020.
Contact Info: DanielleD@amaneo.org
Director of Communications Strategy
Hailey Cassidy holds a Bachelor of Science in Business Administration with a Minor in Marketing Management from Youngstown State University and is currently working on her MBA. She has over 10 years of experience in industrial marketing and advertising from working on both Agency side and Client side.
After spending the first 8 years of her career at a marketing agency as Senior Account Manager and lastly Vice President, she now is the Global Branding & Digital Marketing Leader at Americhem, Inc. In this role, Hailey strategizes, manages, and facilitates the marketing plan, which includes Americhem’s digital presence as well as trade shows, PR, and working closely with the sales and executive teams.
She brings a unique specialty of marketing in the industrial manufacturing segment, where she built her career in plastics. Hailey has produced successful marketing campaigns for rotational molders, resin suppliers, mold manufacturers, and compounders, just to name a few.
Contact Info: HaileyC@amaneo.org
VP of Communications
Endrit Kosta is a first-generation American marketing consultant and entrepreneur from Cleveland, Ohio. He has over six years of digital product and project management experience, along with over eight years of marketing experience and an MBA. Endrit enjoys working on new ventures and managing growing businesses. Mr. Kosta is currently employed full-time as a Digital Product Manager, where he manages a portfolio of over 30 websites, 60 social media networks, and over a dozen apps. He is also serving as the Vice President of Communications for the American Marketing Association Northeast Ohio Chapter.
Before that, he owned and operated a marketing agency called Market Me Management, and interned for the Cavs (NBA), Browns (NFL), and Comcast-Spectacor. He also previously operated a limousine brokerage website he founded called Cleveland Party Bus Rental. Endrit graduated from Baldwin Wallace University with a BA in 2011 and an MBA in 2013. Endrit holds certifications from Google, HubSpot, Bing, and Lynda.com. He has also worked as a brand ambassador, marketing coordinator, public policy fellow, and graduate research assistant. In his spare time, Endrit enjoys traveling, being outdoors, exercising, watching Cleveland sports, and playing basketball.
Contact Info: EndritK@amaneo.org
VP of Collegiate Relations
Justin Hayes is new to the Board of the Northeast Ohio AMA in 2019, as VP of Collegiate Relations. Drawing on his broad academic, teaching and professional marketing career, which has taken him on a journey from Canton, Ohio to Houston, Texas and back again with small and large companies, gives him an ability to view the marketing world from multiple angles and perspectives. Justin is a Professor of business, author of The House of You: 5 Workforce Preparation Tips for a Successful Career, career coach at The House of You and Team Lead in E-Commerce Analytics. Justin is passionate about helping others, especially those being primed for the workforce at colleges and universities across NEO. He believes that the AMA should be one of the tools each student takes with them throughout their collegiate & professional career, which is why Justin feels lucky to be the conduit between the collegiate and professional chapter of the AMA to help ensure each student is put in the place to best succeed in their future career.
Justin is the proud husband to Charlene of 2 years and Dad to daughter Rosemarie who was born just 20 minutes after midnight on December 26th 2018.
Contact Info: JustinH@amaneo.org
Katie Boland joined Northeast Ohio’s AMA as Secretary in July 2019. She graduated from Cleveland State University in 2011, with a Bachelor’s Degree in Marketing, and will be heading back to her Alma Mater in Fall 2019 for her MBA. Katie is looking forward to learning from other members’ experiences and points of view, and having the opportunity to share her own. She likes to be “doer” is excited to learn some good proactive habits of community marketers and stay on top of current tools and trends related to digital marketing and social media.
Katie brings a diverse experience of nearly ten years of experience in external affairs to the AMA, and is currently the Director of External Relations at Eliza Bryant Village in Cleveland’s historic Hough neighborhood. She also serves on the Council on Older Persons (COOP) and a very of local and regional community groups, on behalf of Eliza Bryant Village, to advocate for care and quality of life for seniors across the county. In addition to work for the seniors at the Village, Katie serves as communication chair for other nonprofit organizations and events in the community including the 2019 National Philanthropy Day event on behalf of the Association of Fundraising Professionals and the 2019 Anna V. Brown Conference on behalf of Cleveland State University’s School of Social Work.
Katie’s heart belongs to Cleveland, as she was born and raised on the west side of Greater Cleveland in Westlake. She is happy to live close to her parents for now but has plans to move from the west side to the east side once she receives her MBA. When she’s not running around the Village or the City, you can find her cuddled up on her couch with her best friend and rescue dog, Peter, with a glass of dry red wine and a good murder-mystery novel.
Contact Info: KatieB@amaneo.org
VP of Partnerships
Ryan Verardi began volunteering for AMA NEO back in August 2017. He moved to the West Bank of The Flats downtown four years ago and has been enjoying downtown Cleveland life ever since. A few short months after he discovered and joined AMA, he was asked to join the board as the new VP of Partnership and Sponsorship for the Northeast Ohio chapter. Since then, he continues to foster current partnerships while connecting with possible new ones.
Ryan currently works as the Senior Affiliate Relations Manager at Envision Networks, a independenly-owned radio syndication company and content provider for AM/FM radio stations across the country. Creating new partnerships while maintaining current ones has been part of Ryan’s everyday routine with Envision for the last eight years, so transitioning into the VP of Partnerships with AMA NEO was the perfect fit. When he’s not making new friends in the business world, you may see Ryan at the Cleveland State University pool at the crack of dawn as he swims for Ohio Master’s Swimming three mornings per week as part of a regular exercise.
Ryan also is an avid traveler and makes it his goal to visit at least two places each year that he’s never visited (in addition to ones he has been to). He visited Napa Valley last year to quench his thirst for red wine and one day, he’ll make it to Italy too.
Contact Info: Partner@amaneo.org
Paul Pahoresky has over 25 years of professional experience in accounting and finance in roles as Corporate Controller, Director of Finance and Senior Internal Auditor. Paul has an MBA in Banking and Finance from the Weatherhead School of Management at Case Western Reserve University, and an Undergraduate Degree in Economics and Business Administration from the University Of Notre Dame. Paul is Certified as a Certified Public Accountant, Certified Management Accountant, and Certified in Financial Management. Paul spent 15 years in industry working in various roles within accounting and finance at both small and large companies including Society National Bank, Flight Options, and LTV Steel.
Presently Paul is working as one of two partners at JLP CPAs. JLP CPAs specializes in accounting, bookkeeping and tax preparation for individuals and small businesses. Paul also writes a biweekly article on income taxes for the News Herald. Paul is an adjunct instructor in accounting and finance at several area schools including Oberlin College. Paul resides in Willoughby Hills with his best friend and wife Christine and their four usually wonderful children.
Contact Info: Treasurer@amaneo.org