Strategies for Facebook and Instagram In the previous post, we discussed how to start to get ready for 2021 by assessing where your brand is at and where it needs to go in regard to social media platforms. For part two of this two-part blog series, we’ll focus on the strategies you can use to Read More…
My senior year at university may have been cut short, but the transition from in-person to virtual reinforced the importance of new media marketing and understanding how to utilize social platforms to promote your business. Beginning with introductory marketing courses, all the way through capstones, business schools are focused on providing their students with the Read More…
Where are you now and where are you going? For anyone looking to build a modern brand in 2021, social media has proven to be a critical element in the marketing mix. Today, about 80% of the American population uses social media, and these channels have seen huge growth in engagement for both consumer and Read More…
When social media campaigns are done correctly, they can turn out to be a cost-effective way to build your brand. In fact, a recent survey by Buffer found that more than 70% of marketers believe their efforts through social media are “somewhat effective” or “very effective” for their business. It can and will help you Read More…
More than 164 million people plan to shop over Thanksgiving weekend, according to the National Retail Federation Consumers say they will spend an average of $1,007.24 during the 2018 holiday season a 4.1% increase from 2017, according the National Retail Federation. E-commerce continues to gain traction during the holidays, but bricks-and-mortar shops remain popular with consumers: Read More…
We’re in the era of online outrage, and it’s affecting brands small and large. How can marketers deal with the outrage while staying sane? Kimberly Legocki got her first taste of online fury in the era of the blogosphere. It was the mid-2000s, and she was handling marketing and communications for JohnsonDiversey (now Diversey Read More…
By Chris Karel Shon Christy is one of Ohio’s best social media speakers. Recognized as a pioneer and innovator, he founded the state’s first niche social media agency. His 20 years of marketing experience, nearly 10 years of social media expertise and hundreds of speaking engagements with national reach make him one of the most Read More…
Social Networks and their importance in Ecommerce Gateways Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce transactions. From shoppable Instagram feeds to ‘Buy’ buttons on Read More…
By: David Aaker Marketing News, Nonprofit It’s not enough to have a value statement, brands must advance a cause that will resonate with employees, customers and investors Milton Friedman famously said that the “social responsibility of business is to increase profits.” To many observers that is the accepted paradigm. READ ON With few exceptions, most Read More…
My name is Lukas, and I’m a technology addict. I’m willing to bet you are, too. Have you ever posted a status on social media, then habitually checked back to see if anyone acknowledged it? Do you know that feeling of post-post tension when you’re wondering if people will find your words entertaining or interesting Read More…
