Category: Social Media

2018 Holiday Season Shopping Trends: Mobile, Smart Speakers and In-Store Purchases

More than 164 million people plan to shop over Thanksgiving weekend, according to the National Retail Federation Consumers say they will spend an average of $1,007.24 during the 2018 holiday season a 4.1% increase from 2017, according the National Retail Federation. E-commerce continues to gain traction during the holidays, but bricks-and-mortar shops remain popular with consumers: Read More…

ShoneChristyTitleImage

Using Linkedin as a Prospecting Tool: An Interview with Shon Christy

By Chris Karel Shon Christy is one of Ohio’s best social media speakers. Recognized as a pioneer and innovator, he founded the state’s first niche social media agency. His 20 years of marketing experience, nearly 10 years of social media expertise and hundreds of speaking engagements with national reach make him one of the most Read More…

Social Networks in Ecommerce Gateways

Social Networks and their importance in Ecommerce Gateways Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce transactions. From shoppable Instagram feeds to ‘Buy’ buttons on Read More…

Brand-Higher Purpose

5 Reasons Brands Need a Higher Purpose

By: David Aaker Marketing News, Nonprofit It’s not enough to have a value statement, brands must advance a cause that will resonate with employees, customers and investors Milton Friedman famously said that the “social responsibility of business is to increase profits.” To many observers that is the accepted paradigm. READ ON With few exceptions, most Read More…

Facebook Advertising Best Practices

Facebook offers marketers a fantastic advertising opportunity. With the platform’s enormous audience, rich database and targeting flexibility, it is a cost-effective way to direct relevant messages to specific buyers at defined points in the sales funnel. But to get the most out of Facebook, you have to use the platform properly. You can use the Read More…

Be Smart with Your Social Media Budget in 2016

As we begin 2016, most marketers have started looking miles ahead to predict what kind of budget should be allotted to social media marketing in the new year. There are a number of considerations, including how much social media is instrumental in achieving your business goals. Most companies plan social media spend with their clients Read More…