Russ Klein Helps Solve 7 Biggest Marketing Problems
October 24 @ 5:30 pm - 8:00 pm
The AMA’s Intellectual Agenda is meant to serve as a source of guidance and inspiration for marketing professionals as well as academics. It covers the “seven big problems” confronting marketing that also drive content for the entire AMA community.
Mr. Klein’s success in marketing is legendary, having quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Burger King Corporation, and Arby’s Restaurant Group. His Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s…a distinction belonging to Nike and Budweiser in previous decades. Klein was again recognized as a seminal influence on Burger King’s recognition at this year’s Cannes ad festival as Creative Marketer of the Year in 2017.
As CEO for the American Marketing Association, Mr. Klein is charged with the transformation of the AMA to become an essential community for marketers.
Multiple parking options are available at the Westin hotel and throughout the local area.