BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMA Northeast Ohio  - ECPv5.7.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMA Northeast Ohio 
X-ORIGINAL-URL:https://www.amaneo.org
X-WR-CALDESC:Events for AMA Northeast Ohio 
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190108T073000
DTEND;TZID=America/New_York:20190108T090000
DTSTAMP:20260515T062453
CREATED:20181213T150223Z
LAST-MODIFIED:20181213T150500Z
UID:2302-1546932600-1546938000@www.amaneo.org
SUMMARY:DIGITAL SIG: 14 Ways to Align Digital Marketing to Your Annual Sales Kickoff
DESCRIPTION:Is your revenue plan and go-to-market strategy locked and loaded for 2019? Are you ready to have your best year ever? \nYes? Then you know that a key ingredient is the Sales and Marketing Kickoff — a chance for your entire team to rally together and focus on goal achievement for the year ahead. \nIn this session\, Jeff Leo Herrmann will review the 14 key ingredients to successfully align marketing to the sales kickoff goals. \nYou will learn how to: \n\nAlign quota to marketing activities\nRefine your value proposition\nFill gaps in the sales process\nPerfectly align marketing strategy to business strategy\nNail process\, rhythm and reporting for success\n\n\nFast facts: \n\nLocation is at TalentLaunch in Independence\nPlenty of free parking\nCoffee\, bagels and water provided\nCheck-in begins at 7:30 a.m.\, program begins at 8 a.m.\n\n\nAbout our speaker:\n \nJeff Leo Herrmann recently made the move from Boardroom to Newsroom. He is the Executive Producer and Founder of Madison\, Michigan & Market and also the Chief Revenue Officer at The Business Journal in Youngstown. Herrmann believes that successful organizations today focus on educating their customers to dominate their markets. His passion lies in leveraging the power of content\, technology and data to help companies and individuals realize extraordinary growth. \nThis perspective is well informed after a 15-year career at The Nielsen Company working with global Fortune 50 brands in measuring content and advertising investments and effectiveness. \nHerrmann earned an MBA in finance and economics from the University of Chicago Booth School of Business and holds an undergraduate degree from The Ohio State University College of Arts and Sciences.\n \n  \n  \n  \n\nAMA NEO SIGs are a great start to your day. Free access to SIGs are a key benefit of AMA Membership. SIGs now open to guests at a small charge. \nHave questions about this SIG? Contact AMA Northeast Ohio (AMA NEO)
URL:https://www.amaneo.org/event/digital-sig-14-ways-to-align-digital-marketing-to-your-annual-sales-kickoff/
LOCATION:TalentLaunch\, 6161 OakTree Blvd Ste. 300\, Independence\, OH\, 44131\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.amaneo.org/bin/uploads/2018/12/https_2F2Fcdn.evbuc_.com2Fimages2F538808752F461194167752F12Foriginal.jpeg
END:VEVENT
END:VCALENDAR