BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMA Northeast Ohio  - ECPv5.7.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMA Northeast Ohio 
X-ORIGINAL-URL:https://www.amaneo.org
X-WR-CALDESC:Events for AMA Northeast Ohio 
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20180311T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20181104T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180118T113000
DTEND;TZID=America/New_York:20180118T130000
DTSTAMP:20260621T110422
CREATED:20170913T195942Z
LAST-MODIFIED:20180108T230935Z
UID:1314-1516275000-1516280400@www.amaneo.org
SUMMARY:January Lunch and Learn: The Shift in Influence
DESCRIPTION:Examine the shift from mass marketing and branded content to partnering with influencers to connect with consumers. Two experts\, The Marketer and The Influencer\, will share best practices. \nThe Marketer\nJohn Lytell\, Brand Editor\, Progressive Insurance\, will share his experience and perspective on a brand’s use of influencer marketing and illuminate his experiences along the way. \nThe Influencer\nCharity D’Amato\, Owner & Designer\, studio Chartreuse will share her experiences to help the marketing audience better understand this trend from the influencer’s perspective. Coincidentally\, Charity was one of the influencers that John partnered with. \nAbout John Lytell\nJohn Lytell is a writer\, runner\, dad\, music junkie\, and unabashed Cleveland sports fan who inspires\, incites\, and unites audiences of Fortune 500 corporations and small businesses through brand storytelling and integrated marketing content programs. He leads influencer and content marketing efforts at Progressive Insurance\, where he is the Brand Editor at 96 Octane\, Progressive’s in-house creative agency. Over the past 20 years\, he’s elevated the content efforts of such hallmark Cleveland brands as KeyBank\, NiSource\, Cuyahoga Community College\, The Salvation Army\, and Associated Estates Realty Corp. You can find him on LinkedIn or Twitter sharing all things content strategy\, content marketing\, influencer marketing and living in Cleveland. \n  \nAbout Charity D’Amato\nCharity is the founder of studio Chartreuse\, a design and packaging firm located in Lakewood\, Ohio. She is a graduate of Syracuse University with a Bachelor of Arts degree in Communication Design and Arts Education. Charity is a Cleveland Bridge Builders graduate and the recipient of the 2010 Inside Business Athena Young Professional Award. Since 2007\, Charity has also been the voice behind the regional lifestyle blog\, iheartcleveland.com. Charity and her family live in Shaker Heights\, Ohio. “I really adore that I get to come to work every day and be creative. This is my passion and my reality.” \n  \n  \nSee you at the Holiday Inn (Plenty of free parking available)!\nLunch Choices:\nGreen Salad with Roasted Chicken\, fruit\, and garlic bread or\nPasta Primavera Alfredo with zucchini\, squash\, onions\, tomatoes\, parmesan and fresh herbs \nSeating is limited\, so register soon. \nSchedule:\nCheck in- 11:30am-Noon\nProgram – Noon-1:00pm \n \n 
URL:https://www.amaneo.org/event/influencer-marketing/
LOCATION:Holiday Inn Independence\, 6001 Rockside Rd\, Independence\, OH\, 44131\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.amaneo.org/bin/uploads/2017/09/InfluencerMarketing.jpg
END:VEVENT
END:VCALENDAR