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Workshop: Using Start-Up Strategies to Solve Any Marketing Challenge

May 16 @ 11:30 am - 1:30 pm

Innovative Thinking

As companies grow, marketing can feel disconnected from parts of the organization, and other times stale or repetitive.

This hands-on workshop, led by energetic entrepreneur and angel investor Shannon Lyons, will teach you what those start-up strategies are and how to apply them to a current marketing challenge you are facing.

What should you do next?
Think of a current marketing challenge you are facing. Then, gather your team members and work through that challenge in small breakout groups at our event. By the end of the workshop you will walk away with a fresh perspective on your challenge and a plan to share with your organization.

What you should bring with you:

  • A real marketing challenge you are currently facing. Bring some of the content, paperwork, etc. with you to the event.
  • Round up the team members you are working on this challenge or those in the marketing department.
  • Bring a notebook and a writing utensil, and get to work!

Shannon Lyons, Chief Operationg Officer, Flashstarts

Shannon LyonsLyons became an entrepreneur in 2007, when she founded Innovatree, an innovation and strategy consulting firm, serving Fortune 500 companies.

She has run six accelerator programs since 2012, and was influential in pioneering the first for-profit Accelerator partnership with NASA in order to discover alternative methodologies for technology commercialization.

Lyons holds a Masters of Organizational Development & Analysis from Case Western Reserve University (2009) and is a doctoral candidate at Cleveland State University.



$30 for members
$45 for non-members
$37.50 per person for groups of 4
$35 per person for groups of 6
Groups of 7+, please email us to make arrangements

Lunch buffet begins promptly at 11:30 AM


May 16
11:30 am - 1:30 pm


Holiday Inn Independence
6001 Rockside Rd
Independence,OH44131United States
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(216) 524-8050