Digital Marketing Strategist

Company
EVOLVE CREATIVE GROUP

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Evolve Creative Group, a leading digital marketing agency located in Akron, OH, is growing and looking to add a Digital Marketing Strategist to our team. Evolve is a tight-knit agency that offers a great work environment, including a diverse range of clients, a well-managed workload that promotes strong partner relationships and work-from-home options with extremely flexible schedules. We are committed to providing amazing work for our clients, adhering to our core values and making our community a better place for all.

If you love marketing, are passionate about your work, and are eager to learn, you could be the perfect fit. As a strategist at Evolve, you’ll get to work directly with clients on SEO, PPC campaigns, email, social media and more.

REQUIREMENTS

  • 2+ years of professional SEM experience
  • Bachelor’s degree in Marketing, Advertising, Communications preferred
  • Awesome writing skills
  • Solid understanding of PPC and SEO principals and optimization variables
  • Solid math skills
  • Solid understanding of landing page best practices
  • Solid knowledge of Microsoft Office Suite, Google Analytics and content management systems
  • Solid knowledge of keyword research tools and best practices
  • Basic knowledge of HTML and working within a content management system
  • Fast learner: Self-motivated and able to multi-task on multiple projects simultaneously
  • Positive attitude and great sense of humor
  • Team player
  • Detailed-oriented
  • Great communication skills

RESPONSIBILITIES

SEO

  • Keyword Research
  • Tracking, analyzing and reporting Google Analytics, Google Webmaster Tools
  • On-page activities: Optimization of meta content, content body, headers, images, etc.
  • Off-page activities: Link building, Local Search
  • Writing blog posts

PPC

  • Managing accounts in Google AdWords, Bing Ads, Facebook/Instagram
  • Ad copy creation and split testing
  • Landing page analysis and recommendations for optimal conversion rates
  • Daily Campaign management: bid management, keyword addition/deletion, budget monitoring, etc.
  • Tracking, analyzing and reporting on Google Analytics

Social Media Marketing

  • Initial setup of social media accounts
  • Creating strategies and editorial calendars
  • Managing accounts in all social media platforms

Email Marketing

  • Creating strategies and editorial calendars
  • Creating and scheduling eBlasts

Website Responsibilities

  • Performing website audits
  • Technical website reviews and troubleshooting
  • Making simple edits to websites via CMS
  • Setting up Google Analytics
  • Setting up Google/Bing Webmaster Tools
  • Assisting with a variety of pre/post launch tasks

Misc.

  • Working directly with clients and vendors
  • Owning and managing multiple clients and projects at once
  • Managing daily workflow

BONUS POINTS

  • Agency experience
  • Google Ads certification
  • Google Analytics certification
  • Facebook Blueprint certification
  • Bing Ads certification
  • WordPress experience

AWESOME BENEFITS

  • Competitive salary – based on experience and skills
  • Excellent Health Insurance
  • IRA with company match
  • Company-paid Dental, Vision and Life Insurance
  • Flexible and remote work schedules
  • Generous paid time off
  • 8 Paid Holidays
  • Casual and relaxed atmosphere
  • Quarterly company functions
  • Free monthly lunches
  • Awesome office space – located in Highland Square, just minutes from downtown Akron
  • Excellent options for lunch in walking distance or a short 5-minute drive
  • The latest software and high-powered laptop

APPLY NOW