Social Media Manager

SUMMARY

Manager, Social Media plans and manages the College’s social media functions including scheduling, content management, and continuous improvement in alignment with the Integrated Communications strategic direction. 

ESSENTIAL FUNCTIONS 

  • Plans and creates content for all social media accounts; leads social media growth by scheduling regular posts and interactions
  • Oversees day-to-day management of social media accounts
  • Develops content for social media to drive traffic, engagement, and leads
  • Ensures all-digital, web, and social media content is SEO optimized
  • Assists staff in using social media and other electronic communications effectively
  • Monitors trends on emerging digital technologies, tools, application, and best practices and incorporates as appropriate
  • Manages a content calendar for social media posts and social advertising
  • Develops and implements program plans that may include project strategy, resource requirements, program budgets, milestones, and deliverables
  • Uses web, social media and other appropriate analytics to trace progress and ensure strong ROI
  • Works closely with integrated communications, creative services, and strategic communications to ensure consistent messaging and branding across all platforms
  • Works closely with internal clients and staff champions to develop and improve web pages and create content for web and social media 
  • Attends company events for social media/photography/video opportunities as directed
  • Provides assistance in web content training and customer service
  • Performs other duties as assigned

REQUIRED QUALIFICATIONS

EDUCATION AND EXPERIENCE/TRAINING

  • Bachelor’s Degree in English, journalism, communications, marketing or a related field
    • Significant related experience may substitute for education
  • Minimum of five years of demonstrated experience leading, planning social media initiatives from concept to post-launch management
  • Demonstrated experience in creating social advertising campaigns and reporting results
  • Demonstrated experience making sound decisions that affect a work unit or team
  • Demonstrated experience requiring diverse problem solving methods in a variety of situations

 KNOWLEDGE, SKILLS and ABILITIES

  • Possess comprehensive knowledge of web and social media content management theories, concepts and practices.
  • Demonstrated strong understanding of digital communication best practices and SEO
  • Demonstrated proficiency in using Social Media platforms for business (Facebook, Twitter, LinkedIn, Instagram, and You Tube)
  • Possess excellent written, verbal and interpersonal communication skills
  • Possess strong organizational and time-management skills
  • Ability to work accurately with great attention to detail
  • Ability to prioritize/handle multiple tasks and work with deadlines in a dynamic environment
  • Ability to promote collaboration, teamwork, and involve all stakeholders in decision-making processes
  • Possess excellent customer service skills and proven ability to develop and sustain productive customer relationships
  • Ability to effectively complete work assignments independently
  • Intermediate-level project management skills
  • Intermediate-level proficiency with Microsoft Outlook, Excel, Word, and PowerPoint
  • Ability to confidentially and discreetly handle subject matters requiring privacy and sensitivity
  • Ability to collaborate, negotiate and resolve conflicts on major projects
  • Ability to develop and maintain relationships with key contacts to enhance work flow and quality
  • Possess sensitivity to appropriately respond to the needs of a diverse population

COMPETENCIES

 CRITICAL COMPETENCIES

  • Service Focus
  • Communication
  • Quality of Work

 VERY IMPORTANT COMPETENCIES

  • Time Utilization
  • Collaboration

IMPORTANT COMPETENCIES

  • Adaptability
  • Continuous Improvement

PREFERRED QUALIFICATIONS

EDUCATION AND EXPERIENCE/TRAINING

  • Demonstrated experience with HootSuite or similar social management platform
  • Demonstrated experience with a content management system
  • Demonstrated experience with Google Analytics

PHYSICAL DEMANDS/WORKING CONDITIONS

(The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

  • The work is primarily performed in a normal, professional office environment; 
  • The work area is adequately lighted, heated and ventilated;
  • Typically, the employee may sit comfortably to perform the duties of the job and will perform repetitive motions with hands/fingers using a computer mouse and keyboard to type.  However, there may be some walking; standing; bending; carrying of light items such as papers, files, pamphlets, books, etc.;
  • Work may also require walking and standing in conjunction with travel to and attendance at meetings and conferences away from the worksite

EQUAL OPPORTUNITY STATEMENT

Cuyahoga Community College is committed to attaining excellence through the recruitment and retention of a qualified and diverse workforce. Cuyahoga Community College is an equal employment/educational opportunity institution.

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