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Brand, Audience and the Convergence of Business Outcomes
February 5, 2021 @ 3:00 pm - 4:00 pm
This virtual workshop will feature a conversation with leaders from the agency Adcom.
About this Event
The session will cover four topics and will include an audience Question & Answer session.
- Discuss Adcom’s approach to brand/health and audience engagement and the convergence of business outcomes
- What did brands learn in 2020 (COVID + Social Justice) and what changes will we see applied going forward
- Marketing and brand trends in 2021 + advice for brand managers and CMOs
- Super Bowl Ad Preview discussion
- Open Audience Q&A
Speakers:
Alyssa Favazzo: Paid Media Planner
Sarah Hall: Senior Account Manager
Mark Szczepanik: Group Creative Director
Kevin Griffin: SVP, Marketing Strategy & Account Director
