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January 2019
NONPROFIT SIG: Marketing to Prospective College Students of All Ages & Walks of Life
College Now’s mission is to increase postsecondary educational attainment through college and career access advising, financial aid counseling, and scholarship and retention services. College Now was the first organization of its kind in the nation. Since then, it has become the largest in Ohio and remains one of the largest in the country. College Now helps students as early as middle and high school students as well as adult learners achieve their dreams of going to and succeeding in certificate,…
Find out more »February 2019
Annual “Big Game” Ad Review Dinner
Which Big Game Commercial was the Best? Join us for this annual fun, interactive and highly popular event. We put together a sweet-16 bracket of the top ads from the “Big Game,” and with the help of an expert panel and voting from the audience, we pit ad against ad as we advance winning spots. Once we arrive at the final two, we vote for what we feel was the best ad of the “Big Game 2019!” Based on feedback…
Find out more »SIG: Using Podcasting Within Your Digital Content Marketing Strategy
Podcasting. You know it’s big. You know you want to try it, but you have so many questions. If this sounds like your internal monologue—this workshop is for you. Not only will we discuss podcasting and its importance within a digital content marketing strategy, we’ll also go over industry trends so that you can more easily justify the expense (because it's not free) and hit on the best ways to integrate the medium into your efforts. Key Takeaways: We’ll explore…
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