What is your position? I have been with Lubrizol for 17 years, and I am the Americas Market and Sales Manager for Corzan®, a Global Market Leader Brand for a piping system that handles corrosive and chemical fluids. How long have you represented your company at the AMA? I joined the Cleveland AMA chapter in Read More…
Sept. 1, 2017 Falon Fatemi recently unveiled her newest company, Node, which she contends will “flip” the traditional sales funnel and, in the future, be the high-octane gasoline that powers “discovery” on every device and application Falon Fatemi first made waves in Silicon Valley when she was hired by Google at age 19. Six years Read More…
Who are you? Chardonnay Graham, graduate of Notre Dame College, current marketing and public relations specialist, and owner of Touch Cleveland. I am an ambitious, free-spirit with an unwavering optimistic attitude sprinkled with a sense of humor. I am a poet, chocolate-chip cookie addict and believer in the law of energy. Why did you join Read More…
Madeline Malicki Cheers to a New AMA NEO Year As we head into the new 2017-2018 fiscal year for AMA Northeast Ohio, it is worth taking a moment to reflect on where we are as a chapter, and what we’re all about. Last year, as many of you know, the Cleveland AMA and Akron/Canton AMA Read More…
Amanda Zenczak holds the position of graphic designer. Her various responsibilities include the laying out our newsletter, designing marketing collateral, and influencing the creative direction of the AMA. She enjoys spending time with her family and her puppy, Bella. Why did you join the AMA? To network with other marketers in my local community and Read More…
Julie Mamula Account Director, Sanctuary Marketing Group Why did you join the AMA? To meet fellow marketers and attend marketing events that would educate/inform me about what marketing tactics or best practices were working for other businesses. Since I work at a digital marketing agency it is important to stay on top of marketing trends. Read More…
By: David Aaker Marketing News, Nonprofit It’s not enough to have a value statement, brands must advance a cause that will resonate with employees, customers and investors Milton Friedman famously said that the “social responsibility of business is to increase profits.” To many observers that is the accepted paradigm. READ ON With few exceptions, most Read More…
My name is Lukas, and I’m a technology addict. I’m willing to bet you are, too. Have you ever posted a status on social media, then habitually checked back to see if anyone acknowledged it? Do you know that feeling of post-post tension when you’re wondering if people will find your words entertaining or interesting Read More…
Volunteer of the Month: Courtney Mcintyre Courtney Mcintyre is the VP of Membership for the NEO AMA. She works as the Director of Marketing at SecureState, a local management consulting firm that specializes in information security. Prior to that Courtney attended Baldwin-Wallace University where she studied Psychology. She is a huge fan of craft beer Read More…
Marketing moves at the speed of – well, in the span of this sentence something new probably already happened! How will you keep up? Like Ferris Bueller said, “Life moves pretty fast”…you know the rest (if you’re a millennial unfamiliar with this iconic movie character,then study up. It’s worth it). With marketing moving faster than Read More…
Why did you join the AMA? To improve my skills, confer with professionals, and gain more knowledge. I read the AMA marketing magazine every month and I think I am one of the few brave souls who actually has read the Journal of Marketing Research bimonthly editions cover to cover. Maybe not so much anymore Read More…
