Our board of directors is composed of volunteers who dedicate their free time to the AMA NEO chapter. And while we may wish we could dedicate all of our time to this chapter, we also have full-time marketing roles that we attend to every day. But that is the cool thing about marketing – there Read More…
One focus of the AMA NEO this year is to recruit volunteers to serve as either members or on the Board. We need more members for a few reasons. Those reasons include expanding our reach across the Northeast Ohio marketing community for awareness, diving deeper to find experts in more refined and innovative niches (healthcare, Read More…
What is this blog about? This blog is about how the PGA Tour expanded internationally in 2017 to strengthen its position as the world’s wealthiest professional golf circuit. PGA’s financial strength, extensive media coverage, and growing tournament prizes for players helped attract the best golfers worldwide. Internationalization was one of PGA’s most significant growth opportunities Read More…
One of the most exciting aspects of being a marketer in the 21st century is participating in the evolution of the global marketplace facilitated by digital technologies. The opportunities this presents to us as marketers are tremendous, but international marketing is not without challenges. No longer does a one-size-fits-all message work to reach distinctive audiences Read More…
Since this month’s topic is all about the marketing scene right here in the CLE, we thought we would highlight some of the awesome job opportunities that are currently available. Marketing Event Specialist at Steris Marketing Coordinator at Saucy Brew Works Marketing Brand Manager at Nestle Social Media Marketing Manager at National Strategic Group Senior Read More…
There is a shift happening in marketing. Many feel it was caused by the global pandemic that struck the world in early 2020. I, however, believe that COVID-19 merely accelerated the shift we’re seeing in consumer behavior. This shift does not only affect Cleveland, or Ohio, but instead has impacted marketing around the world. The Read More…
Cleveland is alive and well when it comes to marketing. From digital marketing and PR to advertising and integrated marketing, there is no shortage of marketing agencies in Cleveland. We gathered up a few & listed them so you can get familiar with some of the great agencies that live right here in Cleveland. Read More…
A quick Google search on marketing strategy will reveal thousands of articles with tactics and ideas on how to market a business. While helpful, many times a reader ends up with a larger to-do list than what they had started with before reading the article while still lacking in direction on the best path forward Read More…
In part one of this blog, I covered how and why Amazon has become a major player in the world of digital marketing. In this second and final installment, I’ll discuss how Amazon agencies operate and what I believe the future of Amazon looks like. The Rise of Amazon Digital Marketing Agencies Not surprisingly, we Read More…
This year has been a whirlwind for brands whether they sell via traditional retail, online, or both. Even those with a strong e-commerce presence and strategy felt the effects of the pandemic. Effects varied across the industry and have been unique to each company. Some saw drastic decreases in demand while others couldn’t keep up Read More…
In 2012, Amazon.com wasn’t even an afterthought in the world of digital marketing. Fast forward 8 years and Amazon Advertising has become the third largest advertising platform in the US only behind Google and Facebook with projected 2020 ad revenue topping 12.75 Billion dollars. How and why did this happen? The story of Amazon’s growth Read More…
