Marketing Roles & The AMA NEO Board of Directors

Our board of directors is composed of volunteers who dedicate their free time to the AMA NEO chapter. And while we may wish we could dedicate all of our time to this chapter, we also have full-time marketing roles that we attend to every day. But that is the cool thing about marketing – there Read More…

4 Reasons Why You Should Join the American Marketing Association

One focus of the AMA NEO this year is to recruit volunteers to serve as either members or on the Board. We need more members for a few reasons. Those reasons include expanding our reach across the Northeast Ohio marketing community for awareness, diving deeper to find experts in more refined and innovative niches (healthcare, Read More…

Professional Golf Association: International Evolution

What is this blog about? This blog is about how the PGA Tour expanded internationally in 2017 to strengthen its position as the world’s wealthiest professional golf circuit. PGA’s financial strength, extensive media coverage, and growing tournament prizes for players helped attract the best golfers worldwide. Internationalization was one of PGA’s most significant growth opportunities Read More…

The Role of Marketers in Helping Clients Navigate International Markets

One of the most exciting aspects of being a marketer in the 21st century is participating in the evolution of the global marketplace facilitated by digital technologies. The opportunities this presents to us as marketers are tremendous, but international marketing is not without challenges. No longer does a one-size-fits-all message work to reach distinctive audiences Read More…

Marketing Jobs in Cleveland – February 2021

Since this month’s topic is all about the marketing scene right here in the CLE, we thought we would highlight some of the awesome job opportunities that are currently available.  Marketing Event Specialist at Steris Marketing Coordinator at Saucy Brew Works  Marketing Brand Manager at Nestle  Social Media Marketing Manager at National Strategic Group Senior Read More…

The Cleveland Marketing Scene

Cleveland is alive and well when it comes to marketing. From digital marketing and PR to advertising and integrated marketing, there is no shortage of marketing agencies in Cleveland. We gathered up a few & listed them so you can get familiar with some of the great agencies that live right here in Cleveland.    Read More…

How to Create a Strategic Marketing Plan

A quick Google search on marketing strategy will reveal thousands of articles with tactics and ideas on how to market a business. While helpful, many times a reader ends up with a larger to-do list than what they had started with before reading the article while still lacking in direction on the best path forward Read More…

4 Tools for Success on Amazon that Shouldn’t be Overlooked

This year has been a whirlwind for brands whether they sell via traditional retail, online, or both. Even those with a strong e-commerce presence and strategy felt the effects of the pandemic. Effects varied across the industry and have been unique to each company. Some saw drastic decreases in demand while others couldn’t keep up Read More…