Trust Me: How Marketers and Designers Work Together

Though marketers and designers seem to fall on different ends of the spectrum, they can have a great working relationship. Those partnerships are on full display when a campaign is visually pleasing and backed by all the right data. Marketing News spoke with two marketers (Rebecca Sears, CMO of Plantation Products, and John Lewellan, senior director Read More…

Analyzing the Ads with AMA

By Nicole Zahn Whether it’s the food, the company, or the love of the game … the Super Bowl is just as much about the commercials as it is about the game itself. For years, Super Bowl viewers from all over tune in to see whether or not the advertisements will live up to their Read More…

Pepsi Is OK, and the Real Winner of Super Bowl LIII.

By Haley Keding Super Bowl LIII brought more competition than just the Rams vs. the Patriots. Soda giants Coke and Pepsi went head-to-head in their game time marketing tactics, and Pepsi did everything it could to beat Coke for a day on its home turf. As Craig and I debated in last week’s blog, the Read More…

Using Podcasting Within Your Digital Content Marketing Strategy

Interview with Patrick Jebber of MONSTERS Unlimited By Chris Karel In 2012, Patrick launched the Speaking Human podcast with his MONSTERS Communications Director, Shad Connelly. The idea behind the podcast was simple: eliminate industry jargon and mumbo jumbo to focus on the human side of marketing—highlighting all the amazing creativity, innovation, insight, humor, and joy Read More…

Dream Less, Do More: 2019 Marketing Predictions

By: Sarah Steimer We’re closing the book on a decade ​marked by digital marketing trends, influencers and AI. This final year of the 2010s means less dreaming and more implementing. OPPORTUNITY Knowledge-building The largest percent change (8% increase) in marketing knowledge investments in the prior 12 months was in developing new marketing knowledge and capabilities. RISK Not sharing the Read More…

Looking for Growth in 2018? Get Ready to Get Uncomfortable.

By: J. Walker Smith Growth has shifted to places beyond the reach of companies unable or unwilling to get uncomfortable Growth is found now in uncomfortable places. The literature on growth is vast, but almost all of it presumes that growth is a matter of following well-known principles of business as usual. This succeeds when growth Read More…

How to Design Strong Case Studies

By: Sarah Steimer A well-crafted case study can showcase a mindful marketing strategy Reflection is hip right now. Personal and professional mindfulness trends hype the benefits of contemplating and celebrating. For some, the act of reflection might mean meditation or journaling. For marketers, reflection often means building a case study.​​ The goal of case studies may Read More…

Aligning Marketing to Your Sales Kickoff in 2019

By Chris Karel Jeff Leo Herrmann recently made the move from Boardroom to Newsroom. He is the Executive Producer and Founder of Madison, Michigan & Market and also the Chief Revenue Officer at The Business Journal in Youngstown. Jeff believes that successful organizations today focus on educating their customers to dominate their markets. His passion Read More…

2018 Holiday Season Shopping Trends: Mobile, Smart Speakers and In-Store Purchases

More than 164 million people plan to shop over Thanksgiving weekend, according to the National Retail Federation Consumers say they will spend an average of $1,007.24 during the 2018 holiday season a 4.1% increase from 2017, according the National Retail Federation. E-commerce continues to gain traction during the holidays, but bricks-and-mortar shops remain popular with consumers: Read More…

How to Overcome the 3 Biggest Hurdles of Marketing Experimentation

To squeeze the most value and customer discoveries from your marketing technology, you need to think in a radically different way and overcome the hurdles that impede marketing experimentation The best relationships have a give and take. Likewise, the best tech stack for your business should be a two-way street. Companies get value from being Read More…