AMA NEO Member of the Month: David Walker

Name: David Walker Title / Role: VP of Sales Company: FORM Why did you join the AMA? The AMA helps me stay on the leading edge of what’s happening in the marketing world. Not just in Northeast Ohio, but on a global stage. They offer excellent web content, educational opportunities, networking and social events, white Read More…

Chris Karel

AMA NEO Volunter Spotlight: Chris Karel

Chris Karel is a member of the AMA NEO Executive Board and serves as Vice President of Programming & Events. Chris works as creative director for Cinecraft, a video production company. Who are you? Please tell us a little about yourself. I am a dad, spouse, volunteer, writer, creative director, businessman, Star Wars nerd, sports Read More…

Why One Exec Thinks Infrastructure Is the Future of Advertising

By: Hal Conick Marketing News Oct. 2, 2017 Former Droga5 CEO Andrew Essex says that in advertising, “there are many that are hanging onto old models by their fingertips and they’re about to fall off the cliff.” To have a future, he claims, advertisers must think in terms of bridges, not banner ads Sometime between Read More…

Jorge Corzan

Member of the Month: Jorge Solorio

What is your position? I have been with Lubrizol for 17 years, and I am the Americas Market and Sales Manager for Corzan®, a Global Market Leader Brand for a piping system that handles corrosive and chemical fluids. How long have you represented your company at the AMA?
 I joined the Cleveland AMA chapter in Read More…

Char Graham

Volunteer Spotlight Char Graham

Who are you? Chardonnay Graham, graduate of Notre Dame College, current marketing and public relations specialist, and owner of Touch Cleveland. I am an ambitious, free-spirit with an unwavering optimistic attitude sprinkled with a sense of humor. I am a poet, chocolate-chip cookie addict and believer in the law of energy. Why did you join Read More…

Madeline Malicki

A MESSAGE FROM THE PRESIDENT

Madeline Malicki Cheers to a New AMA NEO Year As we head into the new 2017-2018 fiscal year for AMA Northeast Ohio, it is worth taking a moment to reflect on where we are as a chapter, and what we’re all about. Last year, as many of you know, the Cleveland AMA and Akron/Canton AMA Read More…

Volunteer Spotlight Amanda Zenczak

Amanda Zenczak holds the position of graphic designer. Her various responsibilities include the laying out our newsletter, designing marketing collateral, and influencing the creative direction of the AMA. She enjoys spending time with her family and her puppy, Bella. Why did you join the AMA? To network with other marketers in my local community and Read More…

NEO AMA Member of the Month: Julie Mamula

Julie Mamula Account Director, Sanctuary Marketing Group Why did you join the AMA? To meet fellow marketers and attend marketing events that would educate/inform me about what marketing tactics or best practices were working for other businesses. Since I work at a digital marketing agency it is important to stay on top of marketing trends. Read More…

Brand-Higher Purpose

5 Reasons Brands Need a Higher Purpose

By: David Aaker Marketing News, Nonprofit It’s not enough to have a value statement, brands must advance a cause that will resonate with employees, customers and investors Milton Friedman famously said that the “social responsibility of business is to increase profits.” To many observers that is the accepted paradigm. READ ON With few exceptions, most Read More…

Are you a dealer of digital drugs? Or just an addict?

My name is Lukas, and I’m a technology addict. I’m willing to bet you are, too. Have you ever posted a status on social media, then habitually checked back to see if anyone acknowledged it? Do you know that feeling of post-post tension when you’re wondering if people will find your words entertaining or interesting Read More…