5/30/2018 By: Hal Conick Consumers’ inboxes are inundated by spam, trash and malware disguised as marketing messages. How can marketers differentiate their content and connect with consumers? E-mail is a marketer’s greatest tool and greatest conundrum. E-mail gives marketers access to the potential attention of nearly 4 billion consumers across the world, but it also fills Read More…
August 13, 2018 View this email in your browser Last Chance to Register for Aug. 16 Mixer Today is your last chance to register for Thursday’s Back to School Mixer at LockKeepers. Registration closes at 11:30 p.m. tonight. Don’t wait any longer to schedule your happy hour break this work week! Join us this Read More…
Photo by Aaron Burden on Unsplash How You Say It Can Be Here’s a scenario that probably happened in 1988: A bunch of marketers sitting around a table talking about a campaign they were going to do for a certain shoe business called Nike. A guy pulls up an easel and puts a board on Read More…
Name: Yanna Leskiv Title / Role: Healthcare Marketing Associate Company: GOJO Industries, Inc. Why did you join the AMA? I joined the AMA because I am relatively new to marketing and wanted an organization where I could learn, grow and network with other marketers in the process. I graduated with a BA in Biology from Read More…
The Best SEO Tools and Strategies for 2018 – Interview with Sean Hecking By Chris Karel In this interview, I dive into website health and the best SEO tools you can use to improve Search Engine Optimization. I sat down with Sean Hecking of Interactive Cleveland to get his expert insights on the topics. Sean Read More…
Digital marketing is one of the fastest-growing careers and is quickly becoming an essential part of marketing in virtually every business. Marketing professionals and small business owners need these digital tools and skills to be successful. Tri-C® can help prepare you with our Digital Marketing Boot Camp and our Digital Marketing Manager online courses, designed Read More…
Social Networks and their importance in Ecommerce Gateways Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce transactions. From shoppable Instagram feeds to ‘Buy’ buttons on Read More…
How to get started with marketing automation and the reasons why it matters to your customers. Interview with Patrick Zangardi. By Chris Karel Chris: So if someone is new to Marketing Automation, where do you think they should start? Patrick: What I think it comes down to with Marketing Automation is that it’s not something Read More…
By Chris Karel In a career spanning 25 years, Kathie has marketed products ranging from insurance to t-shirt transfers. She got her start in traditional direct marketing, and has successfully transitioned to focusing on content marketing. Kathie is currently the Content Marketing Strategist for Stahls’ Transfer Express, a leader in the apparel decorating industry. In Read More…
Video, Video, Video, Video, Video! Jeff Hermann is a B2B showrunner and president of Madison, Michigan, and Market. Content Marketing writer, speaker, and mobile marketing pioneer, Jeff loves helping CMOs align their content marketing strategies to a winning sales process. Jeff has an intense belief that organizations are better off engaging their audiences with educational Read More…
Name: Susan Ruiz Patton Title / Role: Partnerships & External Communications Manager Company: Flexjet Why did you join the AMA? My favorite time of year, professionally, is when I get to connect with other marketers – especially at Content Marketing World. When my friend, Kasey Crabtree, told me about the organization I thought I could Read More…
