Since this month’s topic is all about the marketing scene right here in the CLE, we thought we would highlight some of the awesome job opportunities that are currently available. Marketing Event Specialist at Steris Marketing Coordinator at Saucy Brew Works Marketing Brand Manager at Nestle Social Media Marketing Manager at National Strategic Group Senior Read More…
There is a shift happening in marketing. Many feel it was caused by the global pandemic that struck the world in early 2020. I, however, believe that COVID-19 merely accelerated the shift we’re seeing in consumer behavior. This shift does not only affect Cleveland, or Ohio, but instead has impacted marketing around the world. The Read More…
Cleveland is alive and well when it comes to marketing. From digital marketing and PR to advertising and integrated marketing, there is no shortage of marketing agencies in Cleveland. We gathered up a few & listed them so you can get familiar with some of the great agencies that live right here in Cleveland. Read More…
A quick Google search on marketing strategy will reveal thousands of articles with tactics and ideas on how to market a business. While helpful, many times a reader ends up with a larger to-do list than what they had started with before reading the article while still lacking in direction on the best path forward Read More…
In part one of this blog, I covered how and why Amazon has become a major player in the world of digital marketing. In this second and final installment, I’ll discuss how Amazon agencies operate and what I believe the future of Amazon looks like. The Rise of Amazon Digital Marketing Agencies Not surprisingly, we Read More…
This year has been a whirlwind for brands whether they sell via traditional retail, online, or both. Even those with a strong e-commerce presence and strategy felt the effects of the pandemic. Effects varied across the industry and have been unique to each company. Some saw drastic decreases in demand while others couldn’t keep up Read More…
In 2012, Amazon.com wasn’t even an afterthought in the world of digital marketing. Fast forward 8 years and Amazon Advertising has become the third largest advertising platform in the US only behind Google and Facebook with projected 2020 ad revenue topping 12.75 Billion dollars. How and why did this happen? The story of Amazon’s growth Read More…
Strategies for Facebook and Instagram In the previous post, we discussed how to start to get ready for 2021 by assessing where your brand is at and where it needs to go in regard to social media platforms. For part two of this two-part blog series, we’ll focus on the strategies you can use to Read More…
My senior year at university may have been cut short, but the transition from in-person to virtual reinforced the importance of new media marketing and understanding how to utilize social platforms to promote your business. Beginning with introductory marketing courses, all the way through capstones, business schools are focused on providing their students with the Read More…
Where are you now and where are you going? For anyone looking to build a modern brand in 2021, social media has proven to be a critical element in the marketing mix. Today, about 80% of the American population uses social media, and these channels have seen huge growth in engagement for both consumer and Read More…
The American Marketing Association Northeast Ohio Board of Directors has important news to share with our members of the Northeast Ohio chapter and our marketing community. The American Marketing Association Northeast Ohio (AMA NEO) Board of Directors discovered suspicious spending patterns that led to more in-depth review of our finances. Our records in March 2020 Read More…
