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How Analytics Drive “Content Marketing World” Attendance

November 8, 2017 @ 11:30 am - 1:00 pm

How did the Content Marketing Institute generate over 3,500 registrations for their annual event? Through database analytics, the team was able to target customers and potential attendees through email, paid advertising, social media and content marketing. Cathy McPhillips will share details of their CMWorld 2017 marketing plan at our next AMA NEO luncheon, Wednesday, November 8, at the Holiday Inn South (Independence)

Don’t miss this exciting opportunity to learn at lunch and return to work with knowledge you can use.

Cathy McPhillips is the VP of Marketing for the Content Marketing Institute where she oversees marketing efforts for all CMI properties, including CMI’s website, Content Marketing World, Intelligent Content Conference, Chief Content Officer magazine and Content Marketing University.

Prior to joining CMI, Cathy led social/community efforts for a national nonprofit, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and worked for Liggett-Stashower and Wyse Advertising.

She is on the board of the Orange Effect Foundation and is on the Social Council for Share Our Strength’s No Kid Hungry campaign. Cathy was named to Folio:’s 2014 Top Women in Media, and to {Grow}’s 70 Rising Social Media Stars. @cmcphillips



November 8, 2017
11:30 am - 1:00 pm


Holiday Inn Independence
6001 Rockside Rd
Independence,OH44131United States
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(216) 524-8050