Leading With Passion – VITAMIX Refreshed and Rebranded

About the speaker
Dr. Berg is fourth-generation President and Chief Executive Officer (CEO) of Vita-Mix Corporation (Vitamix), a family-owned, mid-market manufacturer of high-performance blenders for the consumer and foodservice commercial markets.

She joined Vitamix in 1997 with the directive to lead the company’s overseas expansion. At the time, Vitamix had a presence in a few countries. Under her leadership, Vitamix products now are sold in more than 100 countries around the world. Ms. Berg also transformed the organizational structure of the company and its corporate vision, mission, and culture. She expanded distribution and defined and elevated the status of the brand, and continues to provide oversight and strategic focus for the company’s future.

Prior to her tenure as President and CEO, Dr. Berg served as Director, Vitamix International and Household Divisions (2002-06). Shortly thereafter, she also assumed responsibility for the Commercial Division. She was named Executive Vice President (in 2007), then President (2009) and Chief Executive Officer (2011). Before joining Vitamix, Ms. Berg held several senior sales and quality leadership positions with various Marriott International Inc. properties, including director of quality, for The Ritz-Carlton Hotel Company.

In 2016, Dr. Berg’s research on purpose and employee engagement earned her a Ph.D. in management from Case Western Reserve University’s Weatherhead School of Management.