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NONPROFIT SIG: Using Data & Technology to Engage Donors
October 18, 2018 @ 7:45 am - 9:00 amFree – $10
The Greater Cleveland Food Bank is the largest hunger-relief organization in Northeast Ohio, serving over 55 million meals in 2017 to hungry people in Cuyahoga, Ashtabula, Geauga, Lake, Ashland and Richland counties. The Food Bank’s mission is to ensure that everyone in our community has the nutritious food they need every day, which is achieved through both food distribution with more than 940 partner programs and agencies, and SNAP outreach efforts. None of this can be accomplished without a reliable and healthy fundraising program. Lindsey Iero is the Director of Development at the Greater Cleveland Food Bank, leading all fundraising efforts from individuals, foundations and corporations, as well as philanthropic operations, donor services and donor database management. Delivering YOY growth for a mature fundraising program requires a sophisticated marketing approach that’s technologically savvy and data-driven. Lindsey will share and explain how she uses data and technology to engage donors at all levels.
A tour of the Greater Cleveland Food Bank will be provided following the presentation for those interested.
You’ll Learn How To:
- Reach more donors using technology
- Turn one-time donors into regular givers
- Use data to drive your fundraising decisions
About Our Speaker:
Lindsey Lero is the Director of Development at the Greater Cleveland Food Bank. She is responsible for increasing net fundraising revenue from individuals, foundations and corporation, and overseeing philanthropic operations, donor services and donor database management. She is passionate about advocating for those who struggle with hunger and was Director of Digital Engagement at Feeding America prior to joining the Food Bank. She started her career in marketing and advertising, spending several years in account management at Razorfish, Leo Burnett, and EURO RSCG working with clients including Kraft, Firestone Tire, Blackberry, Allstate, Charles Schwab and HBO. She has been able to translate her digital marketing and advertising experience with these clients into a successful fundraising career, rooted in technology and data to deliver meaningful results in mission-oriented organizations.