SIG: Best Practices for Nonprofit Event-Based Marketing

Imagine having to produce, promote and market 120 programs every year featuring the world’s most influential politicians, CEOs, entrepreneurs, social scientists and more. That is exactly what Dan Moulthrop, CEO of The City Club of Cleveland, is tasked with doing. To accomplish this Herculean task requires a concerted marketing plan, operational excellence and leadership. Being a nonprofit, it also requires an exceptional plan for engaging donors. Moulthrop will share some of his ideas and experiences for helping The City Club maintain and grow in stature.

Key Takeaways:

• How to attract and develop new members and funders
• Event marketing best practices
• Using digital technology and analytics to understand your audience

Fast Facts:

• Parking: Euclid Prospect Gateway Garage or discounted Valet parking at Metropolitan at 9
• Coffee, bagels and water provided.
• Check-in begins at 7:45 a.m., program begins at 8 a.m.

About Our Speaker:

He is also co-author, with Dave Eggers and Ninive Calegari, of the best-selling book Teachers Have it Easy: The Big Sacrifices and Small Salaries of America’s Teachers (The New Press, 2005), which provided the basis for the 2010 documentary “American Teacher.” Moulthropwas also co-editor, with RA Washington of A Race Anthology: Dispatches and Artifacts from a Segregated City (2016). He’s an award winning local public radio host, a former high school teacher and a graduate of UC Berkeley’s Graduate School of Journalism. He lives in Shaker Heights, Ohio, with his wife and three children.

It is non-partisan—it does not take positions on issues—and it is fierce advocates of engagement. In its second century of service, it produces more than a hundred programs every year for the benefit of the community. Its mission is to create conversations of consequence that help democracy thrive. Its vision is of strong, informed individuals and communities that prize freedom of speech and civil, civic dialogue. To fulfill these goals, the City Club produces forums on a range of topics for a variety of audiences. The backbone of its programming is the Friday Forum, a luncheon program devoted to significant national and regional concerns. It also has forums on other days, at different times and venues, including neighborhood bars. Some of its most successful programs are developed by member-led teams and students. Every election season, you can count on the City Club to convene candidate and issue debates.