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SIG: Best Practices for Nonprofit Event-Based Marketing
May 23 @ 7:30 am - 9:00 amFree – $10
Imagine having to produce, promote and market 120 programs every year featuring the world’s most influential politicians, CEOs, entrepreneurs, social scientists and more. That is exactly what Dan Moulthrop, CEO of The City Club of Cleveland, is tasked with doing. To accomplish this Herculean task requires a concerted marketing plan, operational excellence and leadership. Being a nonprofit, it also requires an exceptional plan for engaging donors. Moulthrop will share some of his ideas and experiences for helping The City Club maintain and grow in stature.
- How to attract and develop new members and funders
- Event marketing best practices
- Using digital technology and analytics to understand your audience
- Parking: Euclid Prospect Gateway Garage or discounted Valet parking at Metropolitan at 9
- Coffee, bagels and water provided.
- Check-in begins at 7:45 a.m., program begins at 8 a.m.
About Our Speaker:
Moulthrop serves on the board of the Teacher Salary Project, MedWorks, Teach For America in Cleveland and Borderlight, and was a member of the Leadership Cleveland Class of 2014.
He is also co-author, with Dave Eggers and Ninive Calegari, of the best-selling book Teachers Have it Easy: The Big Sacrifices and Small Salaries of America’s Teachers (The New Press, 2005), which provided the basis for the 2010 documentary “American Teacher.” Moulthropwas also co-editor, with RA Washington of A Race Anthology: Dispatches and Artifacts from a Segregated City (2016). He’s an award winning local public radio host, a former high school teacher and a graduate of UC Berkeley’s Graduate School of Journalism. He lives in Shaker Heights, Ohio, with his wife and three children.