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SIG: Selecting the Right Marketing Automation Tool for your Organization
March 5, 2019 @ 7:30 am - 9:00 am
Free – $10
Navigating the MarTech landscape can be tricky — the MarTech 5,000 list is now up to a whopping 6,826 marketing technology providers and it’s growing every day.
So how do marketers keep up with the latest in marketing tech? If you start by selecting the right marketing automation tool for your unique business, you may not have to watch that MarTech list as closely as you’d expect. Whether you already have a marketing automation tool in place or if you have it on your 2019 wish list, you’ll get the info you need to make sure you’re making the most out of your own MarTech stack in 2019 and beyond. Join us on Tuesday, March 5 as Kaity Huff, Director of Marketing at Kiwi Creative, discusses how to select the right marketing automation tool for your business.
Key Takeaways:
- How to tell if you actually need a marketing automation tool
- Comparing tools and tech, including comparing the leading marketing automation platforms
- Leveraging the tools you’re already paying for, and how to ditch those you don’t need
- Developing the case to “sell” a marketing automation tool internally
Fast Facts:
- Location is at TalentLaunch in Independence
- Plenty of free parking
- Coffee, bagels and water provided
- Check-in begins at 7:30 a.m., program begins at 8 a.m.
As Kiwi’s Director of Marketing, Huff is responsible for driving marketing strategies for Kiwi’s tech clients to help them clarify their story, optimize their websites, generate better leads, and close more deals. Her background in B2B software brings an important perspective to tech companies with complex product offerings.
AMA NEO SIGs are a great start to your day. Free access to SIGs are a key benefit of AMA Membership. SIGs now open to guests at a small charge.