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Align to Accelerate: The Top 10 Critical Factors to Drive Growth in 2018
January 9, 2018 @ 7:30 am - 9:00 am
AMA DIGITAL SPECIAL INTEREST GROUP (SIG)
Ready to kick off the new year with a roadmap for success? In this workshop, we’re getting to work with a proven approach to help us achieve our revenue goals.
Please join us for “Align to Accelerate: The Top 10 Critical Factors to Drive Growth in 2018” where together we’ll align your business objectives to the buyer’s journey resulting in an effective marketing strategy and winning sales acceleration program.
Using a hands-on worksheet approach, we’ll help you eliminate ineffective social media platforms, define successful marketing-to-sales workflows and establish a “process, rhythm and reporting” for your sales organization to nail their forecast.
Speaker: Jeff Leo Hermann – B2B Showrunner and Founder/President, Madison, Michigan & Market
Facilitator: Jeff Staats – Owner, SpinVista
You won’t want to miss this impactful and fast-paced session.
Ample free parking. Take the elevator down to the lower level. Enjoy coffee and bagels.
About Mr. Hermann
As a champion of sales and marketing alignment, Jeff’s passion lies in leveraging the power of content, technology and data to help companies and individuals realize extraordinary growth. Jeff was recently named one of the Top 50 Influencers in Content Marketing.
In addition to being a mobile marketing pioneer, Jeff has an intense belief that organizations are better off engaging their audiences with educational and entertaining content rather than blasting them with traditional interruption-based advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company working with global Fortune 50 brands in measuring content and advertising investments and effectiveness. Jeff earned an MBA in finance and economics from the University of Chicago Booth School of Business and holds an undergraduate degree from The Ohio State University College of Arts and Sciences.
AMA NEO’s SIG is a great start to your day. Free access to SIGs is a key benefit of AMA Membership. SIGs now open to guests at a small charge.
Our Digital Special Interest Group (SIG) meets the first Tuesday of every month at 4807 Rockside Rd (Lower Level Conference Room). It is a FREE benefit for AMA Members and is available at a charge for non-members. Seating is limited so please register in advance. Check-in and networking is at 7:30am, with the program from 8-9am. Please note: due to the holiday, the January SIG will be Tuesday 1/9/18.