She Built It & They Came: Children’s Museum of Cleveland

“She Built It & They Came:” How the Children’s Museum of Cleveland Welcomes 100,000+ Visitors Annually

The Children’s Museum of Cleveland (CMC) gives children a place and the tools to write their own script and discover their own adventures through its interactive exhibits and programs.

CMC welcomes more than 100,000 visitors annually and has one of the most diverse visitor bases of museums in the region. Under the guidance of Executive Director Maria Campanelli, in a two-year period, the museum was able to raise $10 million to purchase and renovate a historic mansion on Euclid Avenue’s Millionaire’s Row.

Come learn how CMC was so successful at building a new museum from the ground up!

Key Takeaways:

• Keys to running an effective capital campaign
• How to exceed attendance & membership goals
• Locating and planning a new museum space

The Facts:

• Date: Thursday, October 24, 2019
• Time: 7:45-9:00 a.m. (event starts @ 8 a.m.)
• Cost: Members FREE, Non-members $20
• Location: Children’s Museum of Cleveland
• Parking on-site
• Bagels, coffee, orange juice, water are provided

Speaker Info:

Maria Campanelli, Executive Director of the Children’s Museum of Cleveland, has led the museum through a $10 million capital campaign allowing the museum to open a new midtown Cleveland location. As a result of her hard work and dedication, families from all over Northeast Ohio are eagerly seeking out the new location as a destination for family fun and learning. In the first 10 months of operation at the new site, CMC welcomed more than 157,000 visitors, already exceeding the projected annual attendance of 115,000. The Museum has sold more than 6,200 memberships, five times the membership base of the prior facility. Maria has been with CMC since 2011 serving in a number of marketing and managerial capacities. She earned an MBA from the Weatherhead School of Management at Case Western Reserve University and a marketing degree from John Carroll University.