Past Events

Examine the shift from mass marketing and branded content to partnering with influencers to connect with consumers. Two experts, The Marketer and The Influencer, will share best practices. The Marketer John Lytell, Brand Editor, Progressive Insurance, will share his experience and perspective on a brand’s use of influencer marketing and illuminate his experiences along the way. The Influencer Charity D'Amato, Owner & Designer, studio Chartreuse will share her experiences to help the marketing audience better understand this trend from the…

Finding donors, major gifts and corporate sponsors in the nonprofit world has become ultra competitive. In part, it’s because the number of nonprofits continues to grow every year. If you work in development or are an executive director in charge of this area, you know how challenging it can be. For over a decade, Robert Koonce has navigated these waters with several of Northeast Ohio’s leading nonprofit organizations including the Boys & Girls Clubs of Cleveland (where he's currently the Chief Development…

Which Big Game Commercial was the Best? After the confetti settles, skip the water cooler discussions the next day and instead join your fellow marketers for lunch and a lively discussion of the ads during our annual BIG GAME AD REVIEW on Monday, February 5, 2018 (if you're not a sports fan, the "Big Game" is that huge football game the night before - and most would agree that the ads are often as much fun as the game itself). At this…

How do you take your content marketing program to the next level with limited staff and funds? This highly transparent session will take a look at the exact tools, tactics and strategies Stahls’ Transfer Express has used to grow their viewership by 30% in the past 6 months. Expect to come away with a list of tools to check out, who to follow to stay up to date on all aspects of content marketing and tactical steps to improve what…

Find out how to sell your ideas and mission outside of greater Cleveland! Speakers Ivan Schwarz , President & CEO Erin Gisel, Director of Development Greater Cleveland Film Commission From giant blockbusters to single episodes of a television series, Hollywood knows Ohio can handle any size production. Over the past decade, nearly 300 productions have been shot in Northeast Ohio including Spider-man 3, The Avengers, Captain America: The Winter Soldier, and Draft Day. This incredible success story is a direct…

It's a special evening at an iconic Cleveland eatery! Hear how Cleveland musician, Matt Fish, markets Melt Bar & Grilled. Recently named one of Inc. Magazine’s fastest growing businesses in America, Melt is an energetic and rocking place to grab great sandwiches and delicious craft beers and custom cocktails. Join us at the Melt Bar & Grilled Independence Party Room to hear from Matt and network with the marketing community in one of Cleveland’s most famous restaurants. Matt Fish's creations…