Past Events

AMA Northeast Ohio Special Interest Group (SIG) (Free access to SIGs is a key benefit of AMA Membership) On September 21st, we will discuss best practices for developing and deploying stories that resonate with audiences and move them to join nonprofit initiatives. Jennifer Scofield, CEO of the Hunger Network of Greater Cleveland, will lead this SIG, "How to Use Storytelling & Video to Inspire Nonprofit Activism." Her agency manages 82 hunger centers across Cuyahoga County which serves 45,000 families a…

Authentic Advertising: Purpose, Strategy, and Storytelling Barry Chandler believes the advertising industry is in need of drastic change. Barry is co-founder and principal of Storyforge—a brand strategy company that builds businesses by focusing on purpose before profits. Barry will join AMA NEO and AAF-Akron to talk about what customers today care about, building a purpose-driven business, who the true storytellers are, and the future of our industry. About the speaker: Barry Chandler, co-founder and principal at Storyforge, specializes in business…

Attention Morning People! Join our early morning workshop for a lively discussion. As you’re developing or finalizing your 2018 marketing plan, there is a lot of noise that you’ll need to filter to find the marketing campaigns that will work best for your business. We’ll discuss the following with local digital marketing leaders and agency folk: Digital marketing trends that you should explore in 2018 Top 3 digital marketing campaigns you NEED to start What steps to take to plan,…

How did the Content Marketing Institute generate over 3,500 registrations for their annual event? Through database analytics, the team was able to target customers and potential attendees through email, paid advertising, social media and content marketing. Cathy McPhillips will share details of their CMWorld 2017 marketing plan at our next AMA NEO luncheon, Wednesday, November 8, at the Holiday Inn South (Independence) Don't miss this exciting opportunity to learn at lunch and return to work with knowledge you can use.…

Join us for an insightful look into mastering nonprofit grant writing, with guest speaker Lauren Steiner, President of Grants Plus. For many nonprofits, much of their funding comes from grants. The ability to find the right grants and properly apply for them can be the difference between accomplishing your mission or closing your doors. Grant writing and management are major parts of any nonprofit’s business and marketing plan. Over the past 10 years, Grants Plus has landed over $100 million…

Second Annual Holiday Charity Networking Event Benefits YEPAW (Youth Excellence Performing Arts Workshop) Presented by HKM Direct Market Communications Co-hosted by AMA NEO, AAF-Akron, Greater Akron Chamber, NEOCC, NSME, PRSA Cash Bar • Food Stations • Themed Basket Silent Auction • 50/50 Raffle $10 Admission Fee 6:00 pm YEPAW performance 7:30 pm Raffle winners announced Event benefits YEPAW: Youth in Excellence Performing Arts Workshop. Through the arts, YEPAW encourages youth to pursue lifestyles of excellence. Postcard Print Sponsor: Star Printing

Join our early morning workshop for a lively discussion on video marketing. Learn new ways to use video Understand how video can be used effectively in your digital marketing campaigns Learn video metrics that matter for tracking and reporting Speaker: Kelley Hynds - Founder, Hyndsight Productions Facilitator: Jeff Staats - Owner, SpinVista Enjoy coffee, bagels, and water. Ample free parking. Take the elevator down to the lower level. AMA NEO's Special Interest Group (SIG) is a great start to your…