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February 2019

NONPROFIT SIG: Marketing Public Media with ideastream

February 21 @ 7:45 am - 9:00 am
Idea Center at Playhouse Square, 1375 Euclid Avenue Cleveland, OH 441115
Cleveland, OH 44115
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ideastream is one of Northeast Ohio’s most respected sources for programming on world events, local and statewide news, arts and culture, education, healthcare and more. ideastream is also considered the state’s largest classroom, delivering broadcasts directly to Ohio students via state-of-the-art interactive video distance learning programs aired in classrooms. ideastream programs and services are used by 2.8 million people in a typical month, over an 18-county service area. As ideastream Chief Marketing Officer, Todd Mesek oversees all areas of marketing…

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March 2019

SIG: Selecting the Right Marketing Automation Tool for your Organization

March 5 @ 7:30 am - 9:00 am
TalentLaunch, 6161 OakTree Blvd Ste. 300
Independence, OH 44131 United States
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Free – $10

Navigating the MarTech landscape can be tricky — the MarTech 5,000 list is now up to a whopping 6,826 marketing technology providers and it’s growing every day. So how do marketers keep up with the latest in marketing tech? If you start by selecting the right marketing automation tool for your unique business, you may not have to watch that MarTech list as closely as you’d expect. Whether you already have a marketing automation tool in place or if you…

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Marketing + IT = Actionable Data

March 13 @ 5:00 pm - 8:00 pm
Ohio City Galley, 1400 W. 25th Street
Cleveland, OH 44113 United States
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Free – $30

Marketing + IT = Actionable Data AMA NEO is joining with the Cleveland chapter of SIM to address one of of the most pressing issues facing marketers - how to take data, use it wisely and show results. This evening of networking and knowledge includes two speakers, one speaking more to IT and the other speaking more to marketing. Since it is a goal for these different groups to better communicate in general, we hope this educational and entertaining evening at the…

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SIG: Growing Your Box Office, Memberships and Volunteers

March 21 @ 7:30 am - 9:00 am
Near West Theatre, 6702 Detroit Ave
Cleveland, OH 44102
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Free – $10

Growing Your Box Office, Memberships and Volunteers In 2006, the nonprofit Near West Theatre (NWT) embarked upon a collaborative capital campaign through the Gordon Square Arts District to create a permanent home and to be a vital part of the revitalization of the Detroit-Shoreway Neighborhood. A 2012 groundbreaking ceremony at West 67th St. and Detroit Avenue marked the next chapter in NWT's story. Today, its extraordinary 25,550 square foot theatre adds to the vibrancy of this burgeoning theater and arts…

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April 2019

DIGITAL SIG: Keys for Success in Google Analytics

April 2 @ 7:30 am - 9:00 am
TALENTLAUNCH, 6161 OakTree Blvd, Ste. 300
Independence, OH 44131 United States
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Free – $10
Google Analytics

We will review implementation of Google Analytics strategies, including Google Tag Manager and how to take web analytics to the next level with interaction-based measurements - all without needing a developer. Key Takeaways: Learn how to efficiently implement Google Analytics (settings and best practices) Learn how to use Google Tag Manager and how it can make your life easier Three Google Analytics tags you can add immediately to improve your overall data Fast Facts: Location is at TalentLaunch in Independence…

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2019 AMA Northeast Ohio Market Research Conference – SOLD OUT

April 11 @ 8:30 am - 5:30 pm
DoubleTree Hotel Cleveland – South, 6200 Quarry Ln
Independence, OH 44131 United States
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$90 – $345

For more than 25 years, market research professionals from all around the region have come to Northeast Ohio for a full-day conference covering the latest developments and best practices in the market research field, and this year will be no different. Join a dedicated group of research professionals and leading experts in the industry on Thursday, April 11, to talk strategy, tools, news and more at the DoubleTree Hotel Cleveland South in Independence. Bolster your knowledge and network with your…

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Trending Topics You Don’t Quite Understand

April 30 @ 5:30 pm - 7:30 pm
akhia communications, 85 Executive Parkway, Suite 400
Hudson, OH 44236 United States
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Free – $20
Trending Topics

You may have heard about trending topics like artificial intelligence (AI), virtual reality (VR) and GDPR, but do you know how it all works and what you need to know about these topics specifically as a marketer? AMA NEO has you covered. We've set up an event with leading industry experts you have probably read about in Fast Company or heard about at happy hour to teach you what these trending topics are all about. On April 30 beginning at…

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May 2019

DIGITAL SIG: Digital Marketing Metrics – KPIs Your Management Team Will Actually Care About

May 7 @ 7:30 am - 9:00 am
TalentLaunch, 6161 OakTree Blvd Ste. 300
Independence, OH 44131 United States
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Free – $10

Today’s digital marketing tools give us access to a tremendous amount of data on our marketing efforts. What these tools do not give us is more time in front of our management team to share our treasure trove of insights. We need to keep it simple and keep it relevant. This presentation covers the best digital metrics to catch your audience's attention. Discussion topics include: Tracking clicks generated by keyword-specific search results and not just keyword rankings The importance of…

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Sherwin-Williams: Old But Not Old School

May 21 @ 11:00 am - 1:00 pm
Tangier, 532 West Market St
Akron, OH 44303 United States
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$15 – $30

Presented by the 2018-2019 Presenting Partner Professional Development Series Learn how a 153 year old company stays relevant in a rapidly changing world. Schedule: 11 a.m.: Network and meet the speaker 11:30 a.m.: Buffet lunch starts 12 p.m.: Presentation Tickets: AMA Members: $20 Non-members: $30 Students: $15 Ticket sales are final and non-refundable ***Members must purchase tickets for guests, including Individuals, Nonprofits and New Professionals at the non-member rate. Thank you for adhering to this policy.*** Presented by Ellen Moreau…

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SIG: Best Practices for Nonprofit Event-Based Marketing

May 23 @ 7:30 am - 9:00 am
The City Club of Cleveland, 850 Euclid Avenue 2nd Floor
Cleveland, OH 44114 United States
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Free – $10

Imagine having to produce, promote and market 120 programs every year featuring the world’s most influential politicians, CEOs, entrepreneurs, social scientists and more. That is exactly what Dan Moulthrop, CEO of The City Club of Cleveland, is tasked with doing. To accomplish this Herculean task requires a concerted marketing plan, operational excellence and leadership. Being a nonprofit, it also requires an exceptional plan for engaging donors. Moulthrop will share some of his ideas and experiences for helping The City Club…

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