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March 2019

SIG: Growing Your Box Office, Memberships and Volunteers

March 21 @ 7:30 am - 9:00 am
Near West Theatre, 6702 Detroit Ave
Cleveland, OH 44102
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Free – $10

Growing Your Box Office, Memberships and Volunteers In 2006, the nonprofit Near West Theatre (NWT) embarked upon a collaborative capital campaign through the Gordon Square Arts District to create a permanent home and to be a vital part of the revitalization of the Detroit-Shoreway Neighborhood. A 2012 groundbreaking ceremony at West 67th St. and Detroit Avenue marked the next chapter in NWT's story. Today, its extraordinary 25,550 square foot theatre adds to the vibrancy of this burgeoning theater and arts…

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April 2019

DIGITAL SIG: Keys for Success in Google Analytics

April 2 @ 7:30 am - 9:00 am
TALENTLAUNCH, 6161 OakTree Blvd, Ste. 300
Independence, OH 44131 United States
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Free – $10
Google Analytics

We will review implementation of Google Analytics strategies, including Google Tag Manager and how to take web analytics to the next level with interaction-based measurements - all without needing a developer. Key Takeaways: Learn how to efficiently implement Google Analytics (settings and best practices) Learn how to use Google Tag Manager and how it can make your life easier Three Google Analytics tags you can add immediately to improve your overall data Fast Facts: Location is at TalentLaunch in Independence…

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2019 AMA Northeast Ohio Market Research Conference – SOLD OUT

April 11 @ 8:30 am - 5:30 pm
DoubleTree Hotel Cleveland – South, 6200 Quarry Ln
Independence, OH 44131 United States
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$90 – $345

For more than 25 years, market research professionals from all around the region have come to Northeast Ohio for a full-day conference covering the latest developments and best practices in the market research field, and this year will be no different. Join a dedicated group of research professionals and leading experts in the industry on Thursday, April 11, to talk strategy, tools, news and more at the DoubleTree Hotel Cleveland South in Independence. Bolster your knowledge and network with your…

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Trending Topics You Don’t Quite Understand

April 30 @ 5:30 pm - 7:30 pm
akhia communications, 85 Executive Parkway, Suite 400
Hudson, OH 44236 United States
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Free – $20
Trending Topics

You may have heard about trending topics like artificial intelligence (AI), virtual reality (VR) and GDPR, but do you know how it all works and what you need to know about these topics specifically as a marketer? AMA NEO has you covered. We've set up an event with leading industry experts you have probably read about in Fast Company or heard about at happy hour to teach you what these trending topics are all about. On April 30 beginning at…

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May 2019

DIGITAL SIG: Digital Marketing Metrics – KPIs Your Management Team Will Actually Care About

May 7 @ 7:30 am - 9:00 am
TalentLaunch, 6161 OakTree Blvd Ste. 300
Independence, OH 44131 United States
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Free – $10

Today’s digital marketing tools give us access to a tremendous amount of data on our marketing efforts. What these tools do not give us is more time in front of our management team to share our treasure trove of insights. We need to keep it simple and keep it relevant. This presentation covers the best digital metrics to catch your audience's attention. Discussion topics include: Tracking clicks generated by keyword-specific search results and not just keyword rankings The importance of…

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Sherwin-Williams: Old But Not Old School

May 21 @ 11:00 am - 1:00 pm
Tangier, 532 West Market St
Akron, OH 44303 United States
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$15 – $30

Presented by the 2018-2019 Presenting Partner Professional Development Series Learn how a 153 year old company stays relevant in a rapidly changing world. Schedule: 11 a.m.: Network and meet the speaker 11:30 a.m.: Buffet lunch starts 12 p.m.: Presentation Tickets: AMA Members: $20 Non-members: $30 Students: $15 Ticket sales are final and non-refundable ***Members must purchase tickets for guests, including Individuals, Nonprofits and New Professionals at the non-member rate. Thank you for adhering to this policy.*** Presented by Ellen Moreau…

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SIG: Best Practices for Nonprofit Event-Based Marketing

May 23 @ 7:30 am - 9:00 am
The City Club of Cleveland, 850 Euclid Avenue 2nd Floor
Cleveland, OH 44114 United States
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Free – $10

Imagine having to produce, promote and market 120 programs every year featuring the world’s most influential politicians, CEOs, entrepreneurs, social scientists and more. That is exactly what Dan Moulthrop, CEO of The City Club of Cleveland, is tasked with doing. To accomplish this Herculean task requires a concerted marketing plan, operational excellence and leadership. Being a nonprofit, it also requires an exceptional plan for engaging donors. Moulthrop will share some of his ideas and experiences for helping The City Club…

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August 2019

AMA NEO & SIM Summer Sizzle Happy Hour

August 15 @ 5:30 pm - 7:30 pm
Merwin’s Wharf, 1785 Merwin Ave
Cleveland, OH 44113 United States
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Free – $20

AMA NEO is partnering once again with SIM (Society for Information Management) for a Summer Sizzle Happy Hour on Thursday, August 15th at Merwin’s Wharf! This will be an opportunity for our two organizations to enjoy the beautiful riverfront view while networking and making new connections. Appetizers and your first drink are included! This a Special Member Benefit Event and is FREE for AMA members! There is a small fee for non-members. To join the AMA now, click here. The Facts: Date: August…

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September 2019

How Nonprofits Market and Message to Vulnerable Audiences

September 26 @ 7:30 am - 9:00 am
Cleveland Rape Crisis Center, 1228 Euclid Avenue, Suite 200
Cleveland, OH 44115 United States
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Free – $10

Caring for people in desperate, often life-threatening situations require incredible strength and compassion. For nonprofit health and human services agencies involved in this type of work, telling your story and marketing your services necessitates a special touch. The Cleveland Rape Crisis Center (CRCC) and LifeAct operate in this world every day. How do they craft their messaging and build campaigns that find the right mix of education, emotion, and fact-based information? How do they make their appeals uplifting amidst such despair?…

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October 2019

The Ultimate 2020 Marketing Checklist

October 10 @ 11:30 am - 1:00 pm
Aloft Cleveland Downtown, 1111 West 10th St
Cleveland, OH 44113 United States
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$30 – $45

Join AMA NEO during AMA Marketing Week as we present a panel discussion that will give you the ultimate 2020 marketing and communication planning checklist. What You Will Learn: Our panel of experts will provide 10 critical marketing and communications strategies that will help you understand the current and future trends as you start strategic planning for 2020. The Facts: Date: Thursday, October 10, 2019 Time: 11:30 a.m - 1:00 p.m. (program starts @ 12 p.m.) Cost: Members $30, Non-members…

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