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January 2019

How to Think About Voice Search & More in 2019

January 17 @ 5:00 pm - 8:00 pm

Voice of Reason: How to Think About Voice Search & More in 2019 "Voice" is one of the topics that's top of mind for marketers; however, "voice" is not a monolithic topic. There's voice as a user interface. There's voice search. There are voice apps. And, there's the ever-present "brand voice" to consider. Join Jeffrey K. Rohrs as he helps unpack how to think about and prioritize your approach to voice in 2019 to gain competitive advantage. The Event Rundown:…

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NONPROFIT SIG: Marketing to Prospective College Students of All Ages & Walks of Life

January 24 @ 7:45 am - 9:00 am
College Now (inside Tech Elevator)
Free – $10

College Now’s mission is to increase postsecondary educational attainment through college and career access advising, financial aid counseling, and scholarship and retention services. College Now was the first organization of its kind in the nation. Since then, it has become the largest in Ohio and remains one of the largest in the country. College Now helps students as early as middle and high school students as well as adult learners achieve their dreams of going to and succeeding in certificate,…

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February 2019

Annual “Big Game” Ad Review Dinner

February 4 @ 5:30 pm - 8:00 pm
Cibreo Italian Kitchen, 1438 Euclid Avenue
Cleveland, 44115 United States
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$30 – $45

Which Big Game Commercial was the Best? Join us for this annual fun, interactive and highly popular event. We put together a sweet-16 bracket of the top ads from the “Big Game,” and with the help of an expert panel and voting from the audience, we pit ad against ad as we advance winning spots. Once we arrive at the final two, we vote for what we feel was the best ad of the “Big Game 2019!” Based on feedback…

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DIGITAL SIG: Using Podcasting Within Your Digital Content Marketing Strategy

February 5 @ 7:30 am - 9:00 am
TalentLaunch, 6161 OakTree Blvd Ste. 300
Independence, OH 44131 United States
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Free – $10

Podcasting. You know it’s big. You know you want to try it, but you have so many questions. If this sounds like your internal monologue—this workshop is for you. Not only will we discuss podcasting and its importance within a digital content marketing strategy, we’ll also go over industry trends so that you can more easily justify the expense (because it's not free) and hit on the best ways to integrate the medium into your efforts. Key Takeaways: We’ll explore…

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NONPROFIT SIG: Marketing Public Media with ideastream

February 21 @ 7:45 am - 9:00 am
Idea Center at Playhouse Square, 1375 Euclid Avenue Cleveland, OH 441115
Cleveland, OH 44115
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ideastream is one of Northeast Ohio’s most respected sources for programming on world events, local and statewide news, arts and culture, education, healthcare and more. ideastream is also considered the state’s largest classroom, delivering broadcasts directly to Ohio students via state-of-the-art interactive video distance learning programs aired in classrooms. ideastream programs and services are used by 2.8 million people in a typical month, over an 18-county service area. As ideastream Chief Marketing Officer, Todd Mesek oversees all areas of marketing…

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March 2019

SIG: Selecting the Right Marketing Automation Tool for your Organization

March 5 @ 7:30 am - 9:00 am
TalentLaunch, 6161 OakTree Blvd Ste. 300
Independence, OH 44131 United States
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Free – $10

Navigating the MarTech landscape can be tricky — the MarTech 5,000 list is now up to a whopping 6,826 marketing technology providers and it’s growing every day. So how do marketers keep up with the latest in marketing tech? If you start by selecting the right marketing automation tool for your unique business, you may not have to watch that MarTech list as closely as you’d expect. Whether you already have a marketing automation tool in place or if you…

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Marketing + IT = Actionable Data

March 13 @ 5:00 pm - 8:00 pm
Ohio City Galley, 1400 W. 25th Street
Cleveland, OH 44113 United States
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Free – $30

Marketing + IT = Actionable Data AMA NEO is joining with the Cleveland chapter of SIM to address one of of the most pressing issues facing marketers - how to take data, use it wisely and show results. This evening of networking and knowledge includes two speakers, one speaking more to IT and the other speaking more to marketing. Since it is a goal for these different groups to better communicate in general, we hope this educational and entertaining evening at the…

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SIG: Growing Your Box Office, Memberships and Volunteers

March 21 @ 7:30 am - 9:00 am
Near West Theatre, 6702 Detroit Ave
Cleveland, OH 44102
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Free – $10

Growing Your Box Office, Memberships and Volunteers In 2006, the nonprofit Near West Theatre (NWT) embarked upon a collaborative capital campaign through the Gordon Square Arts District to create a permanent home and to be a vital part of the revitalization of the Detroit-Shoreway Neighborhood. A 2012 groundbreaking ceremony at West 67th St. and Detroit Avenue marked the next chapter in NWT's story. Today, its extraordinary 25,550 square foot theatre adds to the vibrancy of this burgeoning theater and arts…

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April 2019

DIGITAL SIG: Keys for Success in Google Analytics

April 2 @ 7:30 am - 9:00 am
TALENTLAUNCH, 6161 OakTree Blvd, Ste. 300
Independence, OH 44131 United States
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Free – $10
Google Analytics

We will review implementation of Google Analytics strategies, including Google Tag Manager and how to take web analytics to the next level with interaction-based measurements - all without needing a developer. Key Takeaways: Learn how to efficiently implement Google Analytics (settings and best practices) Learn how to use Google Tag Manager and how it can make your life easier Three Google Analytics tags you can add immediately to improve your overall data Fast Facts: Location is at TalentLaunch in Independence…

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2019 AMA Northeast Ohio Market Research Conference – SOLD OUT

April 11 @ 8:30 am - 5:30 pm
DoubleTree Hotel Cleveland – South, 6200 Quarry Ln
Independence, OH 44131 United States
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$90 – $345

For more than 25 years, market research professionals from all around the region have come to Northeast Ohio for a full-day conference covering the latest developments and best practices in the market research field, and this year will be no different. Join a dedicated group of research professionals and leading experts in the industry on Thursday, April 11, to talk strategy, tools, news and more at the DoubleTree Hotel Cleveland South in Independence. Bolster your knowledge and network with your…

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