Past Events

Conversions. The marketing manager’s golden goose. The holy grail. In marketing we focus on various KPIs to determine the success of a campaign, but the one that ultimately moves the needle for a business is conversions. The word “conversion” has different meanings to different organizations, but during this session we'll provide you with the top things you should be asking yourself heading into 2019 to help drive conversions, however you define them. Check out this interview with our speaker, Ryan Stainbrook, to…

Unwind from your work day with AMA NEO and the Cleveland APL’s adoptable pets! Proceeds benefit the Cleveland APL, including $10 of your ticket and 20% of all purchases made inside Melt. Give back during the holidays! Join us on Tuesday, December 11 for an Off-The-Clock mixer to benefit the Cleveland APL. The Cleveland APL has been making “Happily Ever Afters” since 1913. They are a pillar in our community helping more than 15,000 homeless animals each year and supporting…

Is your revenue plan and go-to-market strategy locked and loaded for 2019? Are you ready to have your best year ever? Yes? Then you know that a key ingredient is the Sales and Marketing Kickoff -- a chance for your entire team to rally together and focus on goal achievement for the year ahead. In this session, Jeff Leo Herrmann will review the 14 key ingredients to successfully align marketing to the sales kickoff goals. You will learn how to: Align…

College Now’s mission is to increase postsecondary educational attainment through college and career access advising, financial aid counseling, and scholarship and retention services. College Now was the first organization of its kind in the nation. Since then, it has become the largest in Ohio and remains one of the largest in the country. College Now helps students as early as middle and high school students as well as adult learners achieve their dreams of going to and succeeding in certificate,…

Which Big Game Commercial was the Best? Join us for this annual fun, interactive and highly popular event. We put together a sweet-16 bracket of the top ads from the “Big Game,” and with the help of an expert panel and voting from the audience, we pit ad against ad as we advance winning spots. Once we arrive at the final two, we vote for what we feel was the best ad of the “Big Game 2019!” Based on feedback…

Podcasting. You know it’s big. You know you want to try it, but you have so many questions. If this sounds like your internal monologue—this workshop is for you. Not only will we discuss podcasting and its importance within a digital content marketing strategy, we’ll also go over industry trends so that you can more easily justify the expense (because it's not free) and hit on the best ways to integrate the medium into your efforts. Key Takeaways: We’ll explore…

ideastream is one of Northeast Ohio’s most respected sources for programming on world events, local and statewide news, arts and culture, education, healthcare and more. ideastream is also considered the state’s largest classroom, delivering broadcasts directly to Ohio students via state-of-the-art interactive video distance learning programs aired in classrooms. ideastream programs and services are used by 2.8 million people in a typical month, over an 18-county service area. As ideastream Chief Marketing Officer, Todd Mesek oversees all areas of marketing…