While it may seem like the idea of content marketing must be broken (or at least not applicable for the B2B world), the real issue may lie less with the strategy and more with the tactics you’re using.
For a marketing professional, the online world of social media can be daunting. Should you focus on Facebook and Twitter? Do you need to be on Google+? What is OutBrain? At the Cleveland AMA Digital Marketing SIG meeting on June 3rd, Kyle Chandler of Hileman Group lead a discussion to answer these questions and more Read More…
We are six months into 2014 and you are no doubt reviewing your marketing programs to understand what is working well or not. Believe it or not, pre-budget planning for 2015 is also starting around this time. Crazy, I know, but it’s happening.
Blogs and social media play a much larger role in our professional development than most people tend to think. I am talking beyond the obvious benefits of LinkedIn and Twitter, which most marketing folks agree are very important in our industry.