Tragic, highly charged current events often spur national discussions on social media. Some health care marketers see these instances as an opportunity to tie their health-related messages into a national discussion.
Why do so many small businesses fail? Here are five reasons why your small business isn’t working out the way you planned, and a ground-level approach marketers can take to lift the business back on its feet
The struggle to measure the potency of our marketing efforts is eternal. We spend hundreds of billions on promotion, and what do we get from it? Mounds of paper and electronic detritus.
This essay summarizes some key findings from recent papers in Journal of Marketing on the topic of social media and networks and their implications for managerial practice.
One view is that understanding “why” enables marketers to develop appealing offers and messages to best match consumer needs. The alternative view is that “why” doesn’t matter when determining the effectiveness of marketing and ROI. Behavioral information is what’s required.