Category: Marketing

What Influencers Wish Marketers Knew

Studies about influencer marketing are often eager to dissect every detail and produce endless data on marketers, things like marketer pain points, spends or perceived effectiveness. And there are mounds of them. But what about the influencers? Marketers continue to devote more spend to them and rely on their creative ability and network to produce Read More…

Using Podcasting Within Your Digital Content Marketing Strategy

Interview with Patrick Jebber of MONSTERS Unlimited By Chris Karel In 2012, Patrick launched the Speaking Human podcast with his MONSTERS Communications Director, Shad Connelly. The idea behind the podcast was simple: eliminate industry jargon and mumbo jumbo to focus on the human side of marketing—highlighting all the amazing creativity, innovation, insight, humor, and joy Read More…

How to Design Strong Case Studies

By: Sarah Steimer A well-crafted case study can showcase a mindful marketing strategy Reflection is hip right now. Personal and professional mindfulness trends hype the benefits of contemplating and celebrating. For some, the act of reflection might mean meditation or journaling. For marketers, reflection often means building a case study.​​ The goal of case studies may Read More…

Aligning Marketing to Your Sales Kickoff in 2019

By Chris Karel Jeff Leo Herrmann recently made the move from Boardroom to Newsroom. He is the Executive Producer and Founder of Madison, Michigan & Market and also the Chief Revenue Officer at The Business Journal in Youngstown. Jeff believes that successful organizations today focus on educating their customers to dominate their markets. His passion Read More…

2018 Holiday Season Shopping Trends: Mobile, Smart Speakers and In-Store Purchases

More than 164 million people plan to shop over Thanksgiving weekend, according to the National Retail Federation Consumers say they will spend an average of $1,007.24 during the 2018 holiday season a 4.1% increase from 2017, according the National Retail Federation. E-commerce continues to gain traction during the holidays, but bricks-and-mortar shops remain popular with consumers: Read More…