Interview with Patrick Jebber of MONSTERS Unlimited By Chris Karel In 2012, Patrick launched the Speaking Human podcast with his MONSTERS Communications Director, Shad Connelly. The idea behind the podcast was simple: eliminate industry jargon and mumbo jumbo to focus on the human side of marketing—highlighting all the amazing creativity, innovation, insight, humor, and joy Read More…
By Chris Karel In a career spanning 25 years, Kathie has marketed products ranging from insurance to t-shirt transfers. She got her start in traditional direct marketing, and has successfully transitioned to focusing on content marketing. Kathie is currently the Content Marketing Strategist for Stahls’ Transfer Express, a leader in the apparel decorating industry. In Read More…
With football season closing in, you can expect all eyes to be on the quarterbacks. As a copywriter, you’re doing the same. Whether it’s a blog post that gets the client a first down or a retention email that takes them inside the 20-yard line, your job is to have the messaging score.
If your company is looking to convert customers, then effective copy should be the lifeblood of your messaging.
If you were at the AMA/AAF Cleveland Chapter mashup on April 20th, you heard Amanda Todorovich, Content Marketing Director at the Cleveland Clinic, present “7 Keys to Content Marketing Success.” Amanda took us through her seven keys, demonstrating how each step validates her department’s success on behalf of its audience, Clinic customers and nearly 50,000 Read More…
As marketers & writers, we’re constantly telling long and short stories whether it’s through emails, newsletters or presentations to clients. Learn the science of storytelling here.
Every year themes emerge from Content Marketing World that inspire and motivate. This year was no different. Read what messages rose to the top.
B-to-B marketers are faced with communicating complex manufacturing processes and technical details within their content marketing efforts, and oftentimes, avoiding company- and industry-specific jargon is yet another hurdle to clear.
The subject line is your recipient’s first glimpse into who they’re dealing with and your first shot at gaining their trust. Here are six email subject line tips to improve your open rate.
Despite how prevalent online marketing is in our society, there is still confusion and a lack of understanding about the differences between SEM (search engine marketing) and SEO (search engine optimization) and which is best for business.