Month: November 2020

From Textbooks to Social Media Platforms: A Recent Graduate’s Experience in the Marketing World

My senior year at university may have been cut short, but the transition from in-person to virtual reinforced the importance of new media marketing and understanding how to utilize social platforms to promote your business. Beginning with introductory marketing courses, all the way through capstones, business schools are focused on providing their students with the Read More…

AMA NEO Statement Regarding Missing Funds

The American Marketing Association Northeast Ohio Board of Directors has important news to share with our members of the Northeast Ohio chapter and our marketing community. The American Marketing Association Northeast Ohio (AMA NEO) Board of Directors discovered suspicious spending patterns that led to more in-depth review of our finances. Our records in March 2020 Read More…