Month: May 2016

Review of “Ogilvy on Advertising”

David Ogilvy is considered the father of modern advertising. In his illustrious career as a copywriter, and later managing partner of the world-famous Ogilvy & Mather, Ogilvy created a wildly successful body of work including iconic advertising for Hershey’s, the island of Puerto Rico, and Merril Lynch. He is said to be the inspiration for Read More…