Category: Career Tips

How to Run a One-Person Marketing Shop: An Interview with Melissa Wilson

By Chris Karel Melissa Wilson’s career spans nine years in integrated communications and digital marketing. She’s a practical influencer who facilitates the transfer of ideas and objectives, gathers feedback to improve ideas and objectives in order to understand the audience, and develops a brand-compliant narrative to reach them. In doing so, Wilson helps her company Read More…

Marketing Moves at the Speed of –

Marketing moves at the speed of – well, in the span of this sentence something new probably already happened! How will you keep up? Like Ferris Bueller said, “Life moves pretty fast”…you know the rest (if you’re a millennial unfamiliar with this iconic movie character,then study up. It’s worth it). With marketing moving faster than Read More…

Market Yourself As A Great Listener

Anyone who watches a lot of college and pro football frequently hears the broadcasters say: “This quarterback makes everyone around him better.” Every time I hear this I ask myself, “How does this carry over into careers outside of pro sports?” As we all get older we realize that it’s less about us and more Read More…