If you own an ice cream shop in Minnesota, a ski resort in Boulder, or an ugly Christmas sweater company, you’ve probably experienced the difficulties of the off-season.
Did you take the opportunity at the end of last year to analyze your digital marketing plan? As we all know, the industry changes quickly and it’s important to keep up-to-date with new technologies, online tools, and changes in the way things are searched online in order not to be left behind. If you become Read More…
Jim D’Orazio is a known favorite among students at CSU, teaching Fundamentals of Marketing, Strategic Online Marketing, Corporate Social Responsibility and the capstone Marketing Strategy course.
A smart marketer knows that any marketing campaign or program affects other departments, whether you’re working on brand awareness, direct marketing campaigns or customer communications.
The best parts of Richard’s AMA experience are the camaraderie of the group members and helping people get more out of their involvement.
B-to-B marketers are faced with communicating complex manufacturing processes and technical details within their content marketing efforts, and oftentimes, avoiding company- and industry-specific jargon is yet another hurdle to clear.