Category: Uncategorized

Professional Golf Association: International Evolution

What is this blog about? This blog is about how the PGA Tour expanded internationally in 2017 to strengthen its position as the world’s wealthiest professional golf circuit. PGA’s financial strength, extensive media coverage, and growing tournament prizes for players helped attract the best golfers worldwide. Internationalization was one of PGA’s most significant growth opportunities Read More…

The Role of Marketers in Helping Clients Navigate International Markets

One of the most exciting aspects of being a marketer in the 21st century is participating in the evolution of the global marketplace facilitated by digital technologies. The opportunities this presents to us as marketers are tremendous, but international marketing is not without challenges. No longer does a one-size-fits-all message work to reach distinctive audiences Read More…

Marketing Jobs in Cleveland – February 2021

Since this month’s topic is all about the marketing scene right here in the CLE, we thought we would highlight some of the awesome job opportunities that are currently available.  Marketing Event Specialist at Steris Marketing Coordinator at Saucy Brew Works  Marketing Brand Manager at Nestle  Social Media Marketing Manager at National Strategic Group Senior Read More…

A New Approach in the Relationship Marketing Era (From Cleveland to the United States, to the World)

There is a shift happening in marketing. Many feel it was caused by the global pandemic that struck the world in early 2020. I, however, believe that COVID-19 merely accelerated the shift we’re seeing in consumer behavior. This shift does not only affect Cleveland, or Ohio, but instead has impacted marketing around the world. The Read More…

The Cleveland Marketing Scene

Cleveland is alive and well when it comes to marketing. From digital marketing and PR to advertising and integrated marketing, there is no shortage of marketing agencies in Cleveland. We gathered up a few & listed them so you can get familiar with some of the great agencies that live right here in Cleveland.    Read More…

How to Create a Strategic Marketing Plan

A quick Google search on marketing strategy will reveal thousands of articles with tactics and ideas on how to market a business. While helpful, many times a reader ends up with a larger to-do list than what they had started with before reading the article while still lacking in direction on the best path forward Read More…