Category: Uncategorized

Marketing Jobs in Cleveland – February 2021

Since this month’s topic is all about the marketing scene right here in the CLE, we thought we would highlight some of the awesome job opportunities that are currently available.  Marketing Event Specialist at Steris Marketing Coordinator at Saucy Brew Works  Marketing Brand Manager at Nestle  Social Media Marketing Manager at National Strategic Group Senior Read More…

A New Approach in the Relationship Marketing Era (From Cleveland to the United States, to the World)

There is a shift happening in marketing. Many feel it was caused by the global pandemic that struck the world in early 2020. I, however, believe that COVID-19 merely accelerated the shift we’re seeing in consumer behavior. This shift does not only affect Cleveland, or Ohio, but instead has impacted marketing around the world. The Read More…

The Cleveland Marketing Scene

Cleveland is alive and well when it comes to marketing. From digital marketing and PR to advertising and integrated marketing, there is no shortage of marketing agencies in Cleveland. We gathered up a few & listed them so you can get familiar with some of the great agencies that live right here in Cleveland.    Read More…

How to Create a Strategic Marketing Plan

A quick Google search on marketing strategy will reveal thousands of articles with tactics and ideas on how to market a business. While helpful, many times a reader ends up with a larger to-do list than what they had started with before reading the article while still lacking in direction on the best path forward Read More…

How Amazon has created a new generation of digital marketing agencies like Marketplace Ninjas

In 2012, Amazon.com wasn’t even an afterthought in the world of digital marketing. Fast forward 8 years and Amazon Advertising has become the third largest advertising platform in the US only behind Google and Facebook with projected 2020 ad revenue topping 12.75 Billion dollars.  How and why did this happen?  The story of Amazon’s growth Read More…

AMA NEO Statement Regarding Missing Funds

The American Marketing Association Northeast Ohio Board of Directors has important news to share with our members of the Northeast Ohio chapter and our marketing community. The American Marketing Association Northeast Ohio (AMA NEO) Board of Directors discovered suspicious spending patterns that led to more in-depth review of our finances. Our records in March 2020 Read More…