One of the most frequent questions I get asked from people when I’m speaking about social media is, “how do I figure out what to write about?” This is a question that haunts nearly every company and marketing manager out there.
Month: March 2014
Increasing Your Social Media Community Via Good Etiquette
When it comes to social media networking, the community seems to be polarized about how it should be done. Platforms such as LinkedIn and Facebook go so far as to post statements telling account holders to only invite people you know to join your networks.
How to Ensure Your Logo Design is Successfully Representing Your Brand
A logo will hinder a marketing campaign when the applications of use are restricted. Whether on a billboard, marketing sheet, or business card, the logo should continue to enhance, not compromise, the company’s mission and values.
Starting YOUR Marketing Career
Get involved; ask about what specific marketing elements were used for your favorite campaign or work. Doing this will build your knowledge of the industry and allow you to gain a better understanding of how the business actually works.
A Q&A with Tom Lix, CEO of Cleveland Whiskey
Tom Lix, Founder and CEO of Cleveland Whiskey, spoke with us to share more on his innovative brand and product, and on some of the insights he has gained over the years growing his Cleveland based business.