You have to listen, understand your audience and have tailored content. Don’t just provide gated assets or try to make a sale.
Month: November 2014
SEM, SEO or Both?
Despite how prevalent online marketing is in our society, there is still confusion and a lack of understanding about the differences between SEM (search engine marketing) and SEO (search engine optimization) and which is best for business.
In the Rush to Jump On The Marketing Automation Bandwagon, Don’t Put the Cart before the Horse!
Marketing automation is the most successful in generating leads when a commitment of careful planning and preparation is made prior to starting a program.
5 SEO Quick Tips
What do your customers see when they search for you? More importantly, what do they see when they search for your products or services?