Month: August 2017

Volunteer Spotlight Amanda Zenczak

Amanda Zenczak holds the position of graphic designer. Her various responsibilities include the laying out our newsletter, designing marketing collateral, and influencing the creative direction of the AMA. She enjoys spending time with her family and her puppy, Bella. Why did you join the AMA? To network with other marketers in my local community and Read More…

NEO AMA Member of the Month: Julie Mamula

Julie Mamula Account Director, Sanctuary Marketing Group Why did you join the AMA? To meet fellow marketers and attend marketing events that would educate/inform me about what marketing tactics or best practices were working for other businesses. Since I work at a digital marketing agency it is important to stay on top of marketing trends. Read More…

Brand-Higher Purpose

5 Reasons Brands Need a Higher Purpose

By: David Aaker Marketing News, Nonprofit It’s not enough to have a value statement, brands must advance a cause that will resonate with employees, customers and investors Milton Friedman famously said that the “social responsibility of business is to increase profits.” To many observers that is the accepted paradigm. READ ON With few exceptions, most Read More…