To get started on the advanced analytical journey, marketers should know what advanced analytics entails, how to think about it and, at a high level, what types of marketing problems have been successfully addressed with advanced analytics.
When we look back at this year, we realize how pivotal it has been for the Cleveland chapter. We won back-to-back membership campaigns, making us one of the fastest growing chapters in the country—something we are very proud of.
Drawing on my previous branding books, my articles and the work of others in the field, I identified some four dozen or so ideas and packaged them into 20 principles. The result is an overview of what has emerged during the brand era that has allowed strong brands to win in tough marketplaces.
We know from experience that SEO and PR teams can work together to earn maximum success for clients. Here are a few tactical approaches
Satisfaction with the traditional brand is all riding on battery life. It has not created a platform for other experiences and for developing multiple sources of affinity. The invader brand has diversified its game.