Video, Video, Video, Video, Video! Jeff Hermann is a B2B showrunner and president of Madison, Michigan, and Market. Content Marketing writer, speaker, and mobile marketing pioneer, Jeff loves helping CMOs align their content marketing strategies to a winning sales process. Jeff has an intense belief that organizations are better off engaging their audiences with educational Read More…
Tag: marketing spotlight
Inside Andy Crestodina’s Mind: A Q&A Session
A Q&A Session with Andy Crestodina, co-founder and Strategic Director of Chicago’s Orbit Media Studios. Get inside his brain before you see him at the Cleveland AMA Luncheon on Sept. 23rd to learn about brain science and marketing!
Q&A with Jim D’Orazio
Jim D’Orazio is a known favorite among students at CSU, teaching Fundamentals of Marketing, Strategic Online Marketing, Corporate Social Responsibility and the capstone Marketing Strategy course.
Year-End Note from Cleveland AMA President, Eric Barnett
When we look back at this year, we realize how pivotal it has been for the Cleveland chapter. We won back-to-back membership campaigns, making us one of the fastest growing chapters in the country—something we are very proud of.
Economy of You: An Interview with Kimberly Palmer
Recently, I spoke with Kimberly Palmer, senior money editor and Alpha Consumer blogger at U.S. News & World Report. Kimberly is also Kimberly Palmeralso a successful “side-hustler,” building an Etsy shop of money planners to help create some financial freedom.
Expert’s Corner: Key Trait of Leadership: Poise and Confidence
How you feel about yourself will dictate your ability to lead and command authority. Essentially, if you don’t feel you’re important and deserving, don’t expect your co-workers to.
CSU AMA Chapter Rises to the Challenge!
The Cleveland AMA helped to sponsor the Cleveland State University AMA Chapter as they participated in the National AMA Collegiate Case Competition last month in New Orleans.
A Q&A with Tom Lix, CEO of Cleveland Whiskey
Tom Lix, Founder and CEO of Cleveland Whiskey, spoke with us to share more on his innovative brand and product, and on some of the insights he has gained over the years growing his Cleveland based business.
A Q&A with Jan Gusich, CEO of AKHIA
Jan Gusich, CEO of AKHIA, spoke recently at a Cleveland AMA meeting. We caught up with her to get further insight on the topics she discussed at her presentation and to hear more about what she has learned from the time she has spent at her Hudson, Ohio based agency.
Cultivating Your Audience Part III: A Q&A with Jeff Rohrs
This is the final and third part of a three-part blog series highlighting an interview conducted by Elizabeth Wagner with audience expert Jeff Rohrs on why believes every marketer should strive to increase the size, engagement and value of their audiences.