By Chris Karel Shon Christy is one of Ohio’s best social media speakers. Recognized as a pioneer and innovator, he founded the state’s first niche social media agency. His 20 years of marketing experience, nearly 10 years of social media expertise and hundreds of speaking engagements with national reach make him one of the most Read More…
Facebook offers marketers a fantastic advertising opportunity. With the platform’s enormous audience, rich database and targeting flexibility, it is a cost-effective way to direct relevant messages to specific buyers at defined points in the sales funnel. But to get the most out of Facebook, you have to use the platform properly. You can use the Read More…
We all creep the competition’s social media single profiles, but there is a much better method to understand how the brand compares to the competition.
If you do Facebook marketing, you have surely heard the statement, “Organic reach is dead.” I want you to say this slowly and be calm about it, “It’s my own fault organic reach is dwindling.”
Having all available outlets on deck for your social media marketing results in the biggest possible gains. It’s not hard to leverage this power
Pinterest experts, and marketers who have grown their brands’ Pinterest followings, weigh in on how to get users to your Pinterest page, and offer strategies for pinning—and sharing—the right value-added content for your brand.
The social sphere is noisy: droves of plugged-in customers are tapping away on their devices of choice, sharing, searching, contributing, consuming, buying, etc.
Tragic, highly charged current events often spur national discussions on social media. Some health care marketers see these instances as an opportunity to tie their health-related messages into a national discussion.
This essay summarizes some key findings from recent papers in Journal of Marketing on the topic of social media and networks and their implications for managerial practice.
Spring is a time to start anew. Time to clean out your garage, that cluttered basement, your office AND your social media accounts.