Interview with Patrick Jebber of MONSTERS Unlimited By Chris Karel In 2012, Patrick launched the Speaking Human podcast with his MONSTERS Communications Director, Shad Connelly. The idea behind the podcast was simple: eliminate industry jargon and mumbo jumbo to focus on the human side of marketing—highlighting all the amazing creativity, innovation, insight, humor, and joy Read More…
By Chris Karel Ryan began his career in early 2013 at akhia communications in the role of an Assistant Account Executive. After working in Account Service for over three years, Ryan’s passion for digital led to a transition to akhia’s Optimization department in the role of a Digital Project Manager. Over the past three years, Read More…
By Chris Karel Melissa Wilson’s career spans nine years in integrated communications and digital marketing. She’s a practical influencer who facilitates the transfer of ideas and objectives, gathers feedback to improve ideas and objectives in order to understand the audience, and develops a brand-compliant narrative to reach them. In doing so, Wilson helps her company Read More…
The Best SEO Tools and Strategies for 2018 – Interview with Sean Hecking By Chris Karel In this interview, I dive into website health and the best SEO tools you can use to improve Search Engine Optimization. I sat down with Sean Hecking of Interactive Cleveland to get his expert insights on the topics. Sean Read More…
Webmasters with ecommerce sites often wonder how to optimize sites that don’t lend themselves to large volumes of content. Here are the main ways you can optimize to help generate links to your site.
Seeing a review for just what it is, using feedback to better your business, and learning how to effectively navigate a negative review, what you once feared could soon be your biggest ally.
Everyone is talking about ad blockers. While this feature may be heaven-sent for you as you browse online, as a marketer this can cause some stress. Check out these ways you can get around ad blocking.
The B2B world was slow to come around and realize the need for digital marketing. B2B companies that are small and/or offer highly technical or science-based products were especially slow.
Despite how prevalent online marketing is in our society, there is still confusion and a lack of understanding about the differences between SEM (search engine marketing) and SEO (search engine optimization) and which is best for business.
Marketing automation is the most successful in generating leads when a commitment of careful planning and preparation is made prior to starting a program.
