Interview with Patrick Jebber of MONSTERS Unlimited By Chris Karel In 2012, Patrick launched the Speaking Human podcast with his MONSTERS Communications Director, Shad Connelly. The idea behind the podcast was simple: eliminate industry jargon and mumbo jumbo to focus on the human side of marketing—highlighting all the amazing creativity, innovation, insight, humor, and joy Read More…
From design to company integrity, social media trends to video usage, bolstering your brand can mean amazing results for your bottom line.
Drawing on my previous branding books, my articles and the work of others in the field, I identified some four dozen or so ideas and packaged them into 20 principles. The result is an overview of what has emerged during the brand era that has allowed strong brands to win in tough marketplaces.
Satisfaction with the traditional brand is all riding on battery life. It has not created a platform for other experiences and for developing multiple sources of affinity. The invader brand has diversified its game.
ASCAR might still be considered a niche sport, but its reach is expanding and its fans could very well be the most brand-loyal in the sports industry, experts say.
A logo will hinder a marketing campaign when the applications of use are restricted. Whether on a billboard, marketing sheet, or business card, the logo should continue to enhance, not compromise, the company’s mission and values.