For a marketing professional, the online world of social media can be daunting. Should you focus on Facebook and Twitter? Do you need to be on Google+? What is OutBrain? At the Cleveland AMA Digital Marketing SIG meeting on June 3rd, Kyle Chandler of Hileman Group lead a discussion to answer these questions and more Read More…
It could be because of my recent career change. I’ve been with a couple advertising agencies over the past 15 years, but I really liked the way this particular agency approached and excelled at Integrated Marketing Campaigns.
In the average day of a busy public relations and or marketing professional, video (or digital film as it is now known) is an extension of the brand they are representing. Beyond the buzz words and captivating images and sounds, the actual nuts and bolts of the digital work takes a degree of craftsmanship that can seem unfamiliar.
