In part one of this blog, I covered how and why Amazon has become a major player in the world of digital marketing. In this second and final installment, I’ll discuss how Amazon agencies operate and what I believe the future of Amazon looks like. The Rise of Amazon Digital Marketing Agencies Not surprisingly, we Read More…
This year has been a whirlwind for brands whether they sell via traditional retail, online, or both. Even those with a strong e-commerce presence and strategy felt the effects of the pandemic. Effects varied across the industry and have been unique to each company. Some saw drastic decreases in demand while others couldn’t keep up Read More…
In 2012, Amazon.com wasn’t even an afterthought in the world of digital marketing. Fast forward 8 years and Amazon Advertising has become the third largest advertising platform in the US only behind Google and Facebook with projected 2020 ad revenue topping 12.75 Billion dollars. How and why did this happen? The story of Amazon’s growth Read More…
