The way consumers connect with brands and each other is changing because of the explosive growth of mobile over the recent years. This has created exciting opportunities and new channels for marketers, but definitely doesn’t come without its challenges.
Category: Marketing
Group Buying: Rethinking an Idea with Potential
Group buying is a relatively new idea that has had success but whose waning value calls for a different approach. The group buying concept started in China, where retailers provided discounts and special offers for customers to come in and purchase certain products and services.
5 Tips for Growing Your Business Online
In today’s competitive environment filled with technological advancements it is vital to be wherever your customers may be looking for you, and talking about you. So here are 5 Starter Tips for Growing Your Business Online.
Know Your Rights
How do you protect your work and avoid infringing on somebody else’s? Legal experts sound off on common copyright issues.
Give Boring Content the Boot
While it may seem like the idea of content marketing must be broken (or at least not applicable for the B2B world), the real issue may lie less with the strategy and more with the tactics you’re using.
When it comes to acquiring new customers, think “SAS”sy “COW”
We are six months into 2014 and you are no doubt reviewing your marketing programs to understand what is working well or not. Believe it or not, pre-budget planning for 2015 is also starting around this time. Crazy, I know, but it’s happening.
Blog to Better Your Career
Blogs and social media play a much larger role in our professional development than most people tend to think. I am talking beyond the obvious benefits of LinkedIn and Twitter, which most marketing folks agree are very important in our industry.
5 Ways to Lead Your Industry with Content Marketing
Remember The Golden Rule: Three Tips For Putting Your Audience’s Needs First
The Golden Rule of marketing is the same as the Golden Rule of anything else, with a slight twist—create for others’ consumption what you would want to consume.
The Fast Track to Loyalty
ASCAR might still be considered a niche sport, but its reach is expanding and its fans could very well be the most brand-loyal in the sports industry, experts say.