By: Sarah Steimer A well-crafted case study can showcase a mindful marketing strategy Reflection is hip right now. Personal and professional mindfulness trends hype the benefits of contemplating and celebrating. For some, the act of reflection might mean meditation or journaling. For marketers, reflection often means building a case study. The goal of case studies may Read More…
By Chris Karel Jeff Leo Herrmann recently made the move from Boardroom to Newsroom. He is the Executive Producer and Founder of Madison, Michigan & Market and also the Chief Revenue Officer at The Business Journal in Youngstown. Jeff believes that successful organizations today focus on educating their customers to dominate their markets. His passion Read More…
More than 164 million people plan to shop over Thanksgiving weekend, according to the National Retail Federation Consumers say they will spend an average of $1,007.24 during the 2018 holiday season a 4.1% increase from 2017, according the National Retail Federation. E-commerce continues to gain traction during the holidays, but bricks-and-mortar shops remain popular with consumers: Read More…
To squeeze the most value and customer discoveries from your marketing technology, you need to think in a radically different way and overcome the hurdles that impede marketing experimentation The best relationships have a give and take. Likewise, the best tech stack for your business should be a two-way street. Companies get value from being Read More…
If “Punk’s not dead,” content marketing is definitely not dead too. Sure enough, a lot of businesses are struggling with it. Hmmm, I wonder why. Well, let me just focus your attention here for a minute and say – you’re probably doing the most obvious content marketing flops! Despite the fact that Google’s algorithms are Read More…
We’re in the era of online outrage, and it’s affecting brands small and large. How can marketers deal with the outrage while staying sane? Kimberly Legocki got her first taste of online fury in the era of the blogosphere. It was the mid-2000s, and she was handling marketing and communications for JohnsonDiversey (now Diversey Read More…
CLEVELAND — The American Marketing Association Northeast Ohio (AMA NEO) chapter announced today that it has been recognized for its “Programming Special Merit” for the 2017—18 year by the organization’s international headquarters. The AMA’s annual Chapter Excellence Awards (CEAs) program highlights exceptional performance among the organization’s 70+ professional chapters across the U.S. and Canada. Read More…
By Chris Karel Melissa Wilson’s career spans nine years in integrated communications and digital marketing. She’s a practical influencer who facilitates the transfer of ideas and objectives, gathers feedback to improve ideas and objectives in order to understand the audience, and develops a brand-compliant narrative to reach them. In doing so, Wilson helps her company Read More…
Given the increasing opportunities offered to advertise products and brands to potential customers online, it’s not surprising that firms’ online advertising expenditures have risen steadily, and a great deal of that spending is directed toward banner advertising. Online banner advertising may be a natural choice for online retailers, but what about retailers that realize the Read More…
8/20/2018 By: Daniel Burstein Johnson & Johnson Vision Care makes billions of contact lenses every year, and when a customer buys a box of contacts, they’re all the same. All the same color, same shape. No contact is even slightly out of proportion. If they were, customers wouldn’t be able to see, and that would be Read More…
