If you were at the AMA/AAF Cleveland Chapter mashup on April 20th, you heard Amanda Todorovich, Content Marketing Director at the Cleveland Clinic, present “7 Keys to Content Marketing Success.” Amanda took us through her seven keys, demonstrating how each step validates her department’s success on behalf of its audience, Clinic customers and nearly 50,000 Read More…
Category: Marketing
4/21 Cleveland AMA Marketing Research Conference Recap
On Thursday April 21, the Cleveland AMA held its annual Marketing Research Conference at the DoubleTree Cleveland South in Independence.
Q&A With Amanda Todorovich, Content Marketing Director, Cleveland Clinic
On April 20th Amanda Todorovich will share how the Cleveland Clinic has evolved its content marketing efforts over the last three years.
3/11 Marketing Mingle Event Recap
On Friday, March 11 the Cleveland AMA tried a new event featuring six roundtable discussions focused on six varying marketing topics.
The Science of Storytellers
As marketers & writers, we’re constantly telling long and short stories whether it’s through emails, newsletters or presentations to clients. Learn the science of storytelling here.
Building a Better Brand in 2016
From design to company integrity, social media trends to video usage, bolstering your brand can mean amazing results for your bottom line.
Cleveland AMA Super Bowl Commercial Review Q&A
On February 8th, a panel will host a discussion at Cibreo on the commercial spot winners and losers. Panelists include Mark Szczepanik from the Adcom Group, Q104 Morning Host Jeff Kurkjian, and Jennifer Norris, CMO at Firefighters Community Credit Union. Read the panel Q&A here.
Q&A: Mary Hurley, Shen Research Organization
On January 14, the AMA hosted a Marketing Research panel discussion featuring marketing research professionals from the Cleveland area. Mary Hurley, a partner at Shen Research Organization, took some time for a quick Q&A session with us. Read it here.
How to Get Around Money-Losing Ad Blockers
Everyone is talking about ad blockers. While this feature may be heaven-sent for you as you browse online, as a marketer this can cause some stress. Check out these ways you can get around ad blocking.