Aligning Marketing to Your Sales Kickoff in 2019

By Chris Karel Jeff Leo Herrmann recently made the move from Boardroom to Newsroom. He is the Executive Producer and Founder of Madison, Michigan & Market and also the Chief Revenue Officer at The Business Journal in Youngstown. Jeff believes that successful organizations today focus on educating their customers to dominate their markets. His passion Read More…

2018 Holiday Season Shopping Trends: Mobile, Smart Speakers and In-Store Purchases

More than 164 million people plan to shop over Thanksgiving weekend, according to the National Retail Federation Consumers say they will spend an average of $1,007.24 during the 2018 holiday season a 4.1% increase from 2017, according the National Retail Federation. E-commerce continues to gain traction during the holidays, but bricks-and-mortar shops remain popular with consumers: Read More…

How to Overcome the 3 Biggest Hurdles of Marketing Experimentation

To squeeze the most value and customer discoveries from your marketing technology, you need to think in a radically different way and overcome the hurdles that impede marketing experimentation The best relationships have a give and take. Likewise, the best tech stack for your business should be a two-way street. Companies get value from being Read More…

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5 Content Marketing Tips for Media Pickup and Massive Exposure

If “Punk’s not dead,” content marketing is definitely not dead too. Sure enough, a lot of businesses are struggling with it. Hmmm, I wonder why. Well, let me just focus your attention here for a minute and say – you’re probably doing the most obvious content marketing flops! Despite the fact that Google’s algorithms are Read More…

The Best Way to Respond to Social Fury Is Still up for Debate

We’re in the era of online outrage, and it’s affecting brands small and large. How can marketers deal with the outrage while staying sane? ​ Kimberly Legocki got her first taste of online fury in the era of the blogosphere. It was the mid-2000s, and she was handling marketing and communications for JohnsonDiversey (now Diversey Read More…

AMA NEO Wins Accolades in National Competition

CLEVELAND — The American Marketing Association Northeast Ohio (AMA NEO) chapter announced today that it has been recognized for its “Programming Special Merit” for the 2017—18 year by the organization’s international headquarters. The AMA’s annual Chapter Excellence Awards (CEAs) program highlights exceptional performance among the organization’s 70+ professional chapters across the U.S. and Canada.   Read More…

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Using Linkedin as a Prospecting Tool: An Interview with Shon Christy

By Chris Karel Shon Christy is one of Ohio’s best social media speakers. Recognized as a pioneer and innovator, he founded the state’s first niche social media agency. His 20 years of marketing experience, nearly 10 years of social media expertise and hundreds of speaking engagements with national reach make him one of the most Read More…

How to Run a One-Person Marketing Shop: An Interview with Melissa Wilson

By Chris Karel Melissa Wilson’s career spans nine years in integrated communications and digital marketing. She’s a practical influencer who facilitates the transfer of ideas and objectives, gathers feedback to improve ideas and objectives in order to understand the audience, and develops a brand-compliant narrative to reach them. In doing so, Wilson helps her company Read More…

Should You Invest in Banner Advertising for Offline Products?

Given the increasing opportunities offered to advertise products and brands to potential customers online, it’s not surprising that firms’ online advertising expenditures have risen steadily, and a great deal of that spending is directed toward banner advertising. Online banner advertising may be a natural choice for online retailers, but what about retailers that realize the Read More…