8 Ways Marketers Can Better Manage Millennials

Bob Armour, the CMO of Jellyvision, is the third oldest person working at his company. “As you can see, I’m not a millennial,” he told the audience at the AMA’s 2018 Marketing Week Live conference. Even though he isn’t a millennial, Armour manages mostly millennials at Jellyvion, a Chicago company that has been lauded for Read More…

Nike and the Arrogance of Moral Certainty

Image source: Sole Collector Social impact is not a strategy; it’s a responsibility. It’s a moral imperative, not a marketing plan. Should my words fail me, I want to first establish that I am against police brutality, racism, bigotry and intolerance in absolute and unconditional terms. What follows is not a political statement on my Read More…

Email Marketing

How to Create a Great E-mail Marketing Campaign in 2018

5/30/2018 By: Hal Conick Consumers’ inboxes are inundated by spam, trash and malware disguised as marketing messages. How can marketers differentiate their content and connect with consumers?​​ E-mail is a marketer’s greatest tool and greatest conundrum. E-mail gives marketers access to the potential attention of nearly 4 billion consumers across the world, but it also fills Read More…

August 13, 2018 Newsletter

  August 13, 2018 View this email in your browser Last Chance to Register for Aug. 16 Mixer Today is your last chance to register for Thursday’s Back to School Mixer at LockKeepers. Registration closes at 11:30 p.m. tonight.  Don’t wait any longer to schedule your happy hour break this work week! Join us this Read More…

What You Have to Say Isn’t Unique

Photo by Aaron Burden on Unsplash How You Say It Can Be Here’s a scenario that probably happened in 1988: A bunch of marketers sitting around a table talking about a campaign they were going to do for a certain shoe business called Nike. A guy pulls up an easel and puts a board on Read More…

Yanna Leskiv

AMA NEO Member of the Month: Yanna Leskiv

Name: Yanna Leskiv Title / Role: Healthcare Marketing Associate Company: GOJO Industries, Inc. Why did you join the AMA? I joined the AMA because I am relatively new to marketing and wanted an organization where I could learn, grow and network with other marketers in the process. I graduated with a BA in Biology from Read More…

Learn Marketing Tools for the New Digital Age

Digital marketing is one of the fastest-growing careers and is quickly becoming an essential part of marketing in virtually every business. Marketing professionals and small business owners need these digital tools and skills to be successful. Tri-C® can help prepare you with our Digital Marketing Boot Camp and our Digital Marketing Manager online courses, designed Read More…

Social Networks in Ecommerce Gateways

Social Networks and their importance in Ecommerce Gateways Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce transactions. From shoppable Instagram feeds to ‘Buy’ buttons on Read More…