Social Networks and their importance in Ecommerce Gateways Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce transactions. From shoppable Instagram feeds to ‘Buy’ buttons on Read More…
How to get started with marketing automation and the reasons why it matters to your customers. Interview with Patrick Zangardi. By Chris Karel Chris: So if someone is new to Marketing Automation, where do you think they should start? Patrick: What I think it comes down to with Marketing Automation is that it’s not something Read More…
By Chris Karel In a career spanning 25 years, Kathie has marketed products ranging from insurance to t-shirt transfers. She got her start in traditional direct marketing, and has successfully transitioned to focusing on content marketing. Kathie is currently the Content Marketing Strategist for Stahls’ Transfer Express, a leader in the apparel decorating industry. In Read More…
Video, Video, Video, Video, Video! Jeff Hermann is a B2B showrunner and president of Madison, Michigan, and Market. Content Marketing writer, speaker, and mobile marketing pioneer, Jeff loves helping CMOs align their content marketing strategies to a winning sales process. Jeff has an intense belief that organizations are better off engaging their audiences with educational Read More…
Name: Susan Ruiz Patton Title / Role: Partnerships & External Communications Manager Company: Flexjet Why did you join the AMA? My favorite time of year, professionally, is when I get to connect with other marketers – especially at Content Marketing World. When my friend, Kasey Crabtree, told me about the organization I thought I could Read More…
This month’s Volunteer of the Month is Lukas Treu, who works at AKHIA and currently serves as NEO AMA’s Secretary. Who are you? Lukas Treu What is your position within the AMA? Secretary, Board of Directors What types of activities are you in charge of? My “official” duties mainly consist of recording Board minutes and Read More…
Name: David Walker Title / Role: VP of Sales Company: FORM Why did you join the AMA? The AMA helps me stay on the leading edge of what’s happening in the marketing world. Not just in Northeast Ohio, but on a global stage. They offer excellent web content, educational opportunities, networking and social events, white Read More…
Chris Karel is a member of the AMA NEO Executive Board and serves as Vice President of Programming & Events. Chris works as creative director for Cinecraft, a video production company. Who are you? Please tell us a little about yourself. I am a dad, spouse, volunteer, writer, creative director, businessman, Star Wars nerd, sports Read More…
By: Hal Conick Marketing News Oct. 2, 2017 Former Droga5 CEO Andrew Essex says that in advertising, “there are many that are hanging onto old models by their fingertips and they’re about to fall off the cliff.” To have a future, he claims, advertisers must think in terms of bridges, not banner ads Sometime between Read More…
What is your position? I have been with Lubrizol for 17 years, and I am the Americas Market and Sales Manager for Corzan®, a Global Market Leader Brand for a piping system that handles corrosive and chemical fluids. How long have you represented your company at the AMA? I joined the Cleveland AMA chapter in Read More…
